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S23 E12 – iMay Media Digital Marketing Director Tyler LaChapelle

Today’s episode of the Chaise Lounge is coming from inside the house. The director of digital marketing for iMay Media, the company behind this podcast, Tyler LaChapelle joins Nick to talk about the finer points of digital marketing. This episode is less about how one person found success in design and more about tools that any business owner can use to pursue success. 

To see what some of these lessons look like in practice, visit Nick’s painting website WallsByDesign.com

"Digital marketing is pretty much anything that's outside of traditional marketing... anything that's connected to the internet is what I handle."

Chaise Lounge Updates

We’ll be covering Fall High Point Market 2019! Stay in the loop on our Instagram and Facebook pages and keep an eye our for our upcoming market events!

Our new podcast Coast to Coast Design is live! Give it a listen to learn about just how many ways there are to run a design business.

 

Resources

Upcoming Markets

High Point Market – Oct. 19-23 2019

BDNY – Nov. 10-11, 2019

Wrap Up

If you would like to hear more episodes, please visit us on iTunes, Spotify or your favorite podcasting app! We’d love it if you post a review, you may even hear your review read live on our next podcast. Also, find The Chaise Lounge on Instagram, Facebook, and Twitter. With that said, keep dreaming big, and keep designing a great design business. See ya!

S23 E11 – Instagram-First Marketing with Karen B. Wolf

Today on the Chaise Lounge, Nick welcomes Karen B. Wolf, principal of Karen B. Wolf Interiors to the show. Wolf fell in love with art as a child but only found it as a career after years in marketing. Now she combines both skill sets in her business.  

Wolf started her career double majoring in marketing and fine arts. She remained interested in design but followed the marketing path beyond undergrad because there seemed like a greater and more stable demand for marketing. She worked in marketing for years, even managing a company’s QVC-handling arm. But eventually she went to Parsons School of Design at night to get certified in interior design so she could get back into more tactile arts. 

 She learned everything she needed and got started, founding Karen B. Wolf Interiors in 2009. Since then, Karen B. Wolf Interiors has become a small but thriving company with an eye on changing trends. 

Wolf believes that interior designers need to market their businesses by leading their marketing with a strong visual element. She says Instagram is more important for hooking clients than the website is because potential clients will filter through the Instagram to the website.

To see what that looks like, you can find Karen B. Wolf Interiors @KarenBWolfInteriors and then visit the website KBWInteriors.co

They go to Instagram first. And then they go to your website.

Karen B. Wolf

Chaise Lounge Updates

We’ll be covering Fall High Point Market 2019! Stay in the loop on our Instagram and Facebook pages and keep an eye our for our upcoming market events!

Our new podcast Coast to Coast Design is live! Give it a listen to learn about just how many ways there are to run a design business.

 

Resources

Upcoming Markets

High Point Market – Oct. 19-23 2019

BDNY – Nov. 10-11, 2019

Wrap Up

If you would like to hear more episodes, please visit us on iTunes, Spotify or your favorite podcasting app! We’d love it if you post a review, you may even hear your review read live on our next podcast. Also, find The Chaise Lounge on Instagram, Facebook, and Twitter. With that said, keep dreaming big, and keep designing a great design business. See ya!

S21 E15 – Influencer Power with Erin Gates

On this Tuesday edition of the Chaise Lounge, Nick’s guest is author/influencer/designer Erin Gates, the woman behind Elements of Style. She grew up in her family’s clothing store around women’s fashion and her architecture-inclined father’s architecture business, so, after graduating college with a degree in collage, she found a way to synthesize those influences into a career designing interiors

S21 E9 – Event Designer David Stark

Today, in the Lounge, Nick hosts a different kind of designer, event designer David Stark who works on interiors as well as anything that’s supposed to be happening at a client’s wedding, bat mitzvah or pop-up. This episode also features Farah Merhi, the woman behind Inspire Me! Home Decor, the interior design Instagram with 5.5 million followers.

Any designers, architects or students of either discipline in the western United States should look out for the 2019 ANDYZ Awards. If there’s a project that people in the industry should see, this is a great way to show it.

111 – Industry: Life Hacks and Personal Branding

Industry: Productivity Hacks & Personal Branding

On this episode of The Lounge, Nick chats with industry experts Phyllis Harbinger and Farah Merhi. Phyllis shares her tested and approved productivity hacks and Farah jumps in on building your personal brand.

Productivity hacks with Phyllis Harbinger

Phyllis’s year is off to a great start and some this can be attributed to changes she has made personally to help her be more productive. Here are Phyllis’s productivity hacks:

  1. Work out in the morning: Working out in the morning gives you a jump start on the day to be more productive and have more willpower. Often, it is hard to motivate yourself to exercise after a day of work. It may hard to get this practice put in place, but you may find more success by making small adjustments and changes over time, which can include going to bed earlier. Phyllis and Nick also stay in hotels with gyms, so there is no excuse to miss a workout, even when traveling.
  2. First thing, scan your email, but don’t get sucked in: It’s easy to spend hours or even days putting out fires in your inbox and not get any “real work” done. Phyllis recommends scanning your inbox in the morning as well as using rules and filters to help prioritize your actions for the rest of the day. It can also be helpful to turn off email notifications on your desktop or phone and make time to intentionally check. me can help reduce your influx of mail. It can also help to schedule emails to go out at specific times.
  3. Don’t skip breakfast: Phyllis recommends fueling yourself for success, which can mean not skipping breakfast and eating smaller, more frequent meals. In time, you can feel so much better by eating the right things that eating something that just tastes good doesn’t seem worth it.
  4. Prioritize your To-Do’s: It is easy to procrastinate and put things off, but Phyllis says to do the hardest item on your list first. For example, if you dread estimates and put them off for days, you may be losing business. By turning those estimates around within a day, you can capitalize on your customers’ readiness to purchase your services.
  5. Standing meetings: Standing during your meetings with your colleagues or clients can save time and increase productivity. It can also allow for quicker decisions.

Phyllis has incorporated these practices into her day to day. She also spoke about creating a morning ritual and meditation.

To learn more about Phyllis, email her or visit Facebook.

Personal Branding with Farah Merhi

Farah Merhi is a designer, stylist, social media influencer, and founder of Inspire Me Home Decor. More recently, Farah has started curating questions from Instagram to answer on her Youtube channel. What has started as an outlet for her passion for interior design has turned into a brand.

Personal branding is the way you represent yourself to the world. Farah recommends staying true to yourself, your design aesthetic, and your fans. Also, make sure that brand collaborations make sense. Your credibility is crucial and can affect how people perceive you and relationships with other brands.

It matters how you present yourself online for networking purposes and getting new clients. You have to start somewhere and every post is important. Farah recommends having a goal where anyone who sees your posts or photos to know that it is from you and to be recognizable.

To learn more: about Farah, visit Instagram, Facebook, Youtube, and Inspire Me Home Decor.

  • Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

 

 

 

 

 

89 – Atlanta’s very own Big Daddy and Mayor of Interior Design

Kerry Howard atlanta interior designAtlanta’s very own Big Daddy and Mayor of Interior Design

Today in The Lounge, I get to talk to two of Atlanta’s favorite men of interior design.  Kerry Howard of KMH Interiors and Tyler Lynch of so many things. Let’s just jump into the conversations…

Tyler Lynch

Now I did get to meet Tyler on my trip to Atlantafile-jul-17-6-50-37-am for the Design Bloggers Conference, but met him at ADAC with interviewing Eric Haydle.  Tyler Lynch works as a territory manager for Codarus at America’s Mart in Atlanta. Early on he discovered that visual merchandising was one of his passions so it has been a great fit.

He considered becoming an Interior Designer a number of times, but ultimately he’s decided that he really loves product. And the roots go way back. His parents owned an antique store growing up and he would jump at the change to merchandise the front window even as a child. As he grew older, he even rented his own booth from them and began selling items that he found on his own. And his bedroom was a living showcase of all the unique items he found along the way.

So it was only natural that a few years ago, along with Kerry Howard (who appears next on the show), he launched Thrift with Tyler, a luxury bus tour throughout Georgia to Tyler’s favorite, top-secret spots for antiques. Tours happen every May and October with just 55 seats on each tour. Profits benefit local charities, most recently the State Historic Preservation fund. The tour has been a major hit. Head over to Facebook to get a seat on the next adventure.Antique bus tour with Tyler in Atlanta

Kerry Howard

Happenstance

Up next on the lounge is Kerry Howard, owner of KMH Interiors. kmh-piedmont-park-resWay back before a series of fortunate events jump-started his career in Interior Design, Kerry was working in a hydraulics factory, and he was installing wallpaper on the side. His Aunt owned a furniture store and had always let Kerry help out so when he expressed an interest in Faux Finish painting, she paid for him to start taking classes.

Then one day, Kerry was waiting in an auto garage and happened to meet an Interior Design professor from a college nearby in South Carolina. She invited him to come check out the school and so began Kerry’s love affair with Interior Design.

The beginning of something great

He absorbed everything he could while in school, taking advantage of every opportunity possible. He attended multiple conferences and even started the ASID chapter for the school.

After school, Kerry moved to North Carolina to work for Broyhill Furniture. He designed a number of showrooms for them across the country until one day a headhunter recruited him to completely change the image of a furniture company in Dublin, GA. Though it wasn’t his dream job, it allowed him to pay off his student debt and gave him the opportunity to build a team and make a big dent on a company.

His heart was always in Atlanta, though. So one day, he put in his two-weeks-notice, sold his house, and moved to Atlanta to start his own company.

A series of fortunate eventskerry-as-big-dady

While he was building the company, a friend recommended that he audition for Top Design on Bravo. He went for it and got cast in Season 2 and that forever changed his career.  Self named as “Big Daddy,” Kerry won the hearts of many. 


After that, everything seemed to fall into place. Next, HGTV asked him to compete on Design Wars (which he won, by the way!) After that, professional photographs of his personal residence landed him in Atlanta Home Magazine. And since then, he’s been published 28 more times!  

He’s been in business now for 12 years and has four employees. Like many designers we’ve talked to, he had more employees at point in time, but felt like he was spending all his time managing instead of designing, so he eventually scaled back.

He admits that his first employee probably should have been someone to take care of billing. He has someone now who has completely changed the way he does business.

ASID + Dentists…

Last year, Kerry was the president of the Georgia ASID chapter. “It was like hosting the Oscars,” he says. He felt so honored to get to serve his term and freshen up the organization a bit and get more students involved. It was like having a whole other full-time job, but he has no regrets. He learned a number of things that he has taken back into his own business.

Speaking of transferable skills, Nick and Kerry talk about how they both actually consulted their dentists (yes, dentists!) for business advice. You never know where you’re going to find great tips, so keep your eyes open to other industries other than your own.

What’s next?

Kerry has a dream— the kind that gets his heart racing when he thinks about it. Back home near Greenville, South Carolina lies a deserted cotton mill town, “The Mill Hill.” And the vacant plant and over 40 homes are just calling to him, waiting to be transformed into a thriving community once more.

old-mill-hill-greenville

Wrap Up

If you are interested in posting a job you have in your design firm (you need an intern, a JR designer, a SR designer, etc) please visit our new Job Board for interior designers.  If you are looking for an internship in interior design, an interior design job, or anything related, see our open jobs.

If you would like to hear more episodes, please visit us on iTunes or on our website atTheChaiseLoungePodcast.com.  Lastly, find The Chaise Lounge on Instagram, Facebook and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business.  See ya!

 

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