lighting

S22 E3 – Nick in the Lounge Day 3 and Alan Galbraith from John Richard

Thank you for joining the Chaise Lounge on it’s spring High Point journey in 2019. Today is the last double episode of High Point coverage featuring the final Nick in the Lounge where Nick was joined by Jaye Mize of Fashion Snoops, Laura Umansky a.k.a. Laura U and Nina Magon who was the Universal Designer Lounge with her brand new line of Universal pieces.

Part two of this episode is a more classic Chaise Lounge episode where Nick chats with President and CEO of John Richard Alan Galbraith about his company’s experience and market and what John Richard got out of it and what it will be doing in the future.

07 – Renata Pfuner: Miami Designer

Today in the lounge Nick sits down with Miami designer Renata Pfuner. Renata is a luxury residential interior designer who works on both local and international projects. Today Nick and Renata chat about how she got her start, the importance of lighting and how she gained her clients.

Getting Started

Born and raised in Europe, Renata brings a sophisticated, cosmopolitan aesthetic to her work. She relocated to the U.S. in 2001, and graduated Magna Cum Laude from Miami International University in 2006. She had always known that she wanted to be in a design profession, coming from a family of prominent designers, both fashion and otherwise she felt a strong connection to the field.  After graduating, rather than going to work for an established firm, Renata opened Pfuner Design. In 2013, she received a Design Excellence award from the American Society of Interior Designers (ASID) and is LEED-certified to serve clients committed to sustainability.

The Importance of Lighting

Renata believes that lighting is one of THE most important parts of a project. She compares lighting to being the jewelry of the house something that can add that special touch to a home. According to Renata, lighting can either upgrade or downgrade an interior, and in order to create the best design for her clients she looks for the best lighting. She finds lighting for her clients from all over the world, each one selected specifically to bring out the best in each space. Choosing the wrong lighting could turn a fun and welcoming atmosphere into something boring and uninviting one.

Gaining and Keeping Clients

Renata has gained most of her clients through either recommendations or from publications. She states that the split between the two is about 50/50.  While the majority of her work comes from those two sources, she also gains clients through internet marketing and sponsorship.Renata does not spend much money on advertisement outside of maintaining her website and instead prefers to let her work speak for itself and through that gain clients.  She believes that the “best [marketing] investment, is to do a great job.”

About Pfuner Design

Pfuner is a small luxury interior design firm comprised of two employees. Renata prefers a small team that for the firm and use independent contractors or freelancers from project to project. Rather than working with an architect or project manager from the beginning of each project Renata, creates her design, including architectural features, then after it is complete she has it looked over for viability. This unique approach to design allows her to work with a large amount of creative freedom.

Learn more about Renata Pfuner at pfunerdesign.com.

Chaise Lounge Updates

We’re covering High Point Market fall 2018! Stay in the loop on our Instagram and Facebook pages.

The Student Lounge is up and running! Visit us to hear podcast episodes produced for students, by students.

Resources

Upcoming Markets

BDNY Nov 11 – 12

Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook, and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

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