CHANSAERAE DESIGNS

134 – Sarah Wilson: Career Reset into Interior Design

Sarah Wilson: Career reset into Interior Design

On this episode of The Chaise Lounge, Nick chats with Sarah Wilson of Chansaerae Interior Design. Sarah shares how she restarted her career in a new industry, working for herself, and also shares her goals for 2017.

Getting to know Sarah Wilson

Sarah Wilson joins Nick in The Lounge from Palm Springs, California, where she owns and operates Chansaerae Interior Design. Sarah loves to vacation in St. Croix, where she grew up. Her favorite room is her bedroom, but she would love even more to have a walk-in closet. Sarah admittedly is not a pet person; she would rather have the freedom to go wherever she wants, whenever she wants.

How Sarah got into design

Interior design is Sarah’s third career. She started in school for graphic arts and worked in that field for three years. Sarah had her son, then went back to school for her Bachelor’s degree. Wanting to earn more money, Sarah earned her Masters in Information Technology.

She eventually realized that she missed the design aspect of her profession. Sarah had always designed her own spaces and didn’t want to work for someone else so she made the switch. Starting next month, she will have been a business owner for two years. She loves the reaction she gets from clients when the space she designs is done.

Getting the word out

In terms of marketing, Sarah participates in both digital and traditional methods, including Instagram, local newsletters, and Facebook ads. Sarah has also had luck developing mutually beneficial relationships with contractors and joining networking groups.

Making the switch

Sarah mentioned that she embraces change. It doesn’t scare her. When she wasn’t happy with her previous job, she knew it was time for a change. It may have seemed like a quick decision, but it was on her mind for at least ten years. Sarah started with seeking out design education, then followed through with internships, and ultimately opening her own firm.

It was never her goal to work for someone else, so she used her internships to learn what she needed to open the doors to Chansaerae Interior Design. Sarah identifies with how personal design is. She wanted to do things her own, way with her own point of view.

Current projects include a kitchen remodel, bathroom remodels, a fireplace refresh, furnishing a whole home, and even home staging. In 2017, Sarah hopes to expand even more into home flipping. She knows what sells homes and wants to employ her expertise.

Learn more at Chansaerae Interior Design.

  • Upcoming Events

NeoCon – June 12 – 14

PCBC – June 26 – 28

Las Vegas Market – July 30 – Aug 2

BDNY 2017 – Nov 12 – 13

KBIS – Jan 9 – 11

  • Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

133 – Sanja Radovanovic: Home Staging from Rome

Sanja Radovanovic: Home Staging from Rome

On this episode of The Chaise Lounge, Nick chats with Sanja Radovanovic on home staging, her ambassadorship with IAHSP in Europe, and what’s next for her in the world of home staging.

Getting to know Sanja Radovanovic

Sanja Radovanovic, born in Serbia, currently lives in Rome, after residing in at least eight other countries. She met Nick at the International Association of Home Staging Professionals (IAHSP). Sanja speaks five languages and loves men’s watches, sunglasses, and high heels. She also enjoys Nutella and wine.

How Sanja got into design

Sanja states that interior design has always been a part of her. As a child, her mother’s job kept the family moving, which meant constant renovations and redesigns. Now, she is married to a diplomat, which keeps her family moving as well.

She has been involved with IAHSP over the last year and is on the board of directors. IAHSP is the longest running industry association and is dedicated to advancing the education for stagers and realtors. The organization provides ongoing education throughout the US and is expanding into Europe.

For Sanja, the switch from interior design to home staging came naturally. She was always attending open houses, though she mentions it’s a tough market educating clients on what staging is. She prepares a home to bring in top dollar in the least amount of time.

Sanja initially established her business in Chicago but has moved, again and again, restarting from scratch, feeling like she has to work twice as hard. She relies on social networks, industry associations including IAHSP, and professional relationships to build her business wherever she is.

What her business looks like

Sanja has never worked for someone else. She has always run her own firm. Interior design clients ask for home staging when selling, and then ask for help designing their new home after they’ve moved. Much of her business has been brought in through word of mouth.

Sanja mentions that interior design requires designing for someone else, which means you need to listen and understand what they need and want, whereas staging is for a home must appeal to a wide number of individuals, so it can sell, not the current owner.

What’s next

Sanja is investing a lot of time and effort with IAHSP expanding across the globe. In Rome, there is less design work currently due to economy, but IAHSP founder, Barb Schwarz, says, “The world is full of money, you have to find it.”

Learn more at Staged Homes and The Art of Staging.

  • Upcoming Events

NeoCon – June 12 – 14

PCBC – June 26 – 28

Las Vegas Market – July 30 – Aug 2

BDNY 2017 – Nov 12 – 13

KBIS – Jan 9 – 11

  • Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

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