Author

About the Author
Originally from Dallas, Texas, Lauren moved to Denver three years ago and is loving every bit. Though she came to Colorado to study communications, marketing, and journalism, she’s got a love for all things art, design and media related. Lauren’s gig at The Chaise Lounge includes writing, copy editing and creating social media content. When not in classes at the University of Denver or writing about the business of interior design, you can find her with a camera or paintbrush in her hand, hiking in the Rocky Mountains, or on the ski slopes.

248 – Preparing for High Point Market: The Breakfast Show

A look back at High Point

Today in The Lounge, we’re preparing for High Point 2018! Looking back at spring 2018, Nick is joined by Rachel Moriarty and Dixie Willard to host Kelli Ellis, Shayla Copas, Rachel Cannon and more on The Morning Show. Tune in and get excited for this fall’s High Point Market!

Chaise Lounge Updates

We’re gearing up for High Point Market fall 2018. Stay in the loop on our Instagram and Facebook pages.

The Student Lounge is up and running! Visit us to hear podcast episodes produced for students, by students.

Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook, and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

247 – Fashion Snoops With Jaye Mize

Today in the Lounge, Nick is joined by Jaye Mize of Fashion Snoops, from New York City, to talk trend forecasting. Tune in to learn more about current trends in the design world and why you need to be paying attention as a designer to improve your practice!

What is Fashion Snoops?

Trend forecasters by trade, the team at Fashion Snoops observe consumer behavior and predict product development. Since 2001, the agency has been working with major retailers across the US and Europe in the beauty, fashion, and design industries. Collecting data from buying patterns, top-tier market activity, and all the latest in art & fashion, they predict what’s next.

Consulting for clients, Fashion Snoops aims to figure out why things are going to happen and recommend concepts for brands to build around. Forecasting connects the dots between culture and product, to be on the front line of fashion.

Get to know Jaye

After interning throughout high school, Jaye went to New York City at 19 and was hired on the spot at Fashion Snoops during her interview. Using her North Carolinian roots, she was first tasked with guiding a Kenny Chesney line for J.C. Penny.

While she initially went to school to study journalism and fashion merchandising, she transferred to earn a fashion design degree, while also taking art history, psychology, and business courses along the way. Jaye always finds herself going back to school to continue learning, as she needs to be on her toes at all times. In addition to continuing education, she uses Feedly to curate a feed of art, blog, article, and magazine content to gather data for analyzing.

Why pay attention to trend forecasting?

Designers need to be able to understand their client better and know how to make them feel validated at the finish of the project. Becoming educated on forecasting is necessary to learn the reason behind trends and where they are heading.

Learn more at fashionsnoops.com or on Instagram.

You are in an art theory or color theory course all the time because you constantly have to keep up with culture

Chaise Lounge Updates

We’re gearing up for High Point Market fall 2018. Stay in the loop on our Instagram and Facebook pages.

The Student Lounge is up and running! Visit us to hear podcast episodes produced for students, by students.

Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook, and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

Showrooms Take Your Interior Design Business to the Next Level

By Tyler Mochizuki

So I guess the question is… why showrooms? There are so many ways, especially with digital media today, to display an interior designer’s work.

Well, having a showroom offers one key marketing value that no other medium has: seeing designs in person. There is no better way of showing clients, both current and prospective, a designer’s vision and creative process than in person, without the constraints that come with real projects.

Simply put, a showroom is truly a designer’s free and happy space.

Young Designers and Showrooms

I recently spoke with a familiar face, London Walder, who has previously been a guest on The Chaise Lounge Podcast. Though she is quickly advancing her career in the interior design industry, London warns young designers from opening a showroom prematurely, for they require significant time and financial investments. Instead, she encourages young designers to work under highly experienced designers in a variety of projects. The up-and-coming Chicago based designer recently debuted her first showroom, featuring a balanced blend between modern and vintage styles.

With practice, designers will develop their own “signature look” which is a crucial element of running a successful showroom.

Financing Showrooms

More often than not, money is the driving force behind the decisions of any business… and this is no different in the business of design. The unfortunate truth is that showrooms are expensive. That’s not to say that showrooms are exclusively reserved for well-practiced interior designers, but it merely comes down to the fact that they have the established funds to open shop.

“I think it’s one of those things that you should only do when you feel comfortable spending the appropriate amount of money to make the showroom look good,” London explains. She has a fund set aside reserved exclusively for showroom expenses and is entirely separate from her day-to-day business accounts.

There are two large upfront expenses of showrooms to consider: leasing the space and initial purchase of furniture and other decorative pieces. Designing your showroom authentically and uniquely to your style is essential in making it stand out to clients – but can be pricey.

Often, showrooms will offer exclusive discounts on specific pieces of furniture and accompanying accessories. They are an excellent way to showcase pieces and products that are not sold by general retail stores. This aspect alone can potentially attract a wide variety of clients.

While showrooms do have significant upfront costs, they can be extremely beneficial to designers to draw in more substantial clientele and increase financial gains in the long run.

Showrooms are there for YOU

It’s easy to assume showrooms are intimidating spaces reserved only for the top designers. Don’t worry! A designer can expect their showroom will give back just as much as a designer invests. Places like The Chicago Merchandise Mart (The Mart) are prime examples of this mutual relationship between designers and showrooms.

Judy Giordano of A. Rudin, Inc. at The Mart advises all designers to “take advantage of the unique, custom lines offered by the showrooms… rather than shopping at retail furniture stores.”

Even walking through established showrooms on display from various designers and companies exposes designers to the work and products of others which helps curate a unique look.

Designers “can work with wholesale showrooms [like The Mart] to market themselves by hosting events, seminars, and luncheons,” says Judy who has over 25 years of experience in the design business. Designers are enabled to drive significantly more traffic in business by using social media platforms of the showrooms.

For designers new to using showrooms, it is important to establish relationships with sales representatives, get on showroom mailing lists, and attend events. The design industry is all about making connections, and these showroom spaces provide perfect environments to network, meet peers, and find potential clients.

Treat showrooms like long-term investments because while they have significant upfront expenses, the benefits vastly outweigh the initial costs in the long-run.

Don’t think that you are in it alone when investing in such spaces, because as Judy puts it, “[showrooms] are here to help you.”

246 – Lori Weitzner: Ode to Color

Detroit Rug Restoration
Lori Weitzner Design Inc.
Lori Weitzner Design Inc.

Today in the Lounge, Nick speaks with Lori Weitzner from her studio in Chelsea, New York, and Edmond Hagopien, owner of Detroit Rug Restoration. Edmond chats with Nick about the family business and the vintage market. Nick and Lori discuss her journey into textile design, getting a book deal, and her color quiz.

Watch Designer Chad James Talks Color to learn about some of his favorite Benjamin Moore paints!

Getting to Know Lori

As a girl, Lori wanted to be a fashion designer, so made her way to Syracuse University to study fine arts. One mentor, whom she attributes much of her success to, recommended her to switch to textile design. After graduating and working for Fieldcrest, she went on to sell her textile designs, or croquis, at a fair in France. Her career took off from there with her own business and she went from selling to licensing her designs. To focus on creative and design aspects, she partnered with Pollack to take over the business side.

Ode to Color

Ode to Color The Ten Essential Palettes for Living and Design, Lori’s book, was carefully planned over two years. She encourages readers to understand color better and implement the tips after taking her Color Analysis Test. Through the psychology of color, the test helps you to find what works best for you. Lori believes color is a tool that allows you to be more productive in your personal life and work.

Beyond her upcoming trip to Nepal to collaborate with artisans, forthcoming projects include a painter series, woven and printed Weitzner products, and rug work with Perennials. Come November, her jewelry line will be available!

Detroit Rug Restoration Company

A third-generation Armenian, whose grandfather started the Hagopien and sons business in 1939, Edmond specializes in rug and carpet cleaning services. Employing a company of 150, the successful business has been running for over 80 years. Evolving the original family company, the Hagopien brother-sister team manage the e-business and Detroit Rug Restoration, a spin-off from their other business. Edmond says the secret to running the family business is a lot of love, trust, and hard work.

For more information about Detroit Rug Restoration, check out www.detriotrugrestoration.com or https://www.originalhagopian.com/

Learn more about Lori on her Instagram and website. Don’t forget to take her Ode to Color Test here! Share your results on Instagram with #thechaiselounge and @LoriWeitzner.

Go for what you want, not what you think is possible.

Chaise Lounge Updates

We’re gearing up for High Point Market fall 2018. Stay in the loop on our Instagram and Facebook pages.

The Student Lounge is up and running! Visit us to hear podcast episodes produced for students, by students.

Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook, and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

245 – Shirry Dolgin and Toma Clark Haines

Today in The Lounge, Nick catches up with Toma Clark Haines, The Antique Diva, and chats with Shirry Dolgin, an HGTV regular and owner of ASD Interiors. Nick and Shirry talk about getting into the interior design business and television fame.

244 – Parker-Torres Design

Today in the Lounge, Nick sits down with the dynamic duo leading Parker-Torres Design, Barbara Parker and Miriam Torres. Barbara and Miriam are the very definitions of opposites attract as far as their design style and method. Taking advantage of their differences, the two build on each other’s strengths to create beautiful, functional, and dynamic designs. In today’s episode, we learn a little about the development of the firm, how the ladies collaborate on designs and came to be the successful team that they are.

Parker-Torres Design

Parker-Torres Design is an International Design Firm based out of Boston, MA. They specialize in hospitality but have also designed commercial, office, and restaurant spaces. At Parker-Torres the projects do not have a single look, but instead, is designed to fit the client’s needs and personal style preference. The firm initially began as a residential firm in an effort not to compete with their previous employer, but they quickly came to realize that was not for them and instead decided to focus on hospitality.

Barbara Parker

Barbara was born in Massachusetts and didn’t stray far from home, going to the University of Massachusetts at Amherst, and is living in her hometown. Her background focuses mainly on architectural interiors such as master planning, space planning, millwork and project management. Barbara is considered to be the business manager within the firm, taking care of the technical side of the business using her keen research and analytical skills to discover the functional needs of their clients.

Miriam Miriam Torres

Miriam was born and raised in Puerto Rico and came to the US to get her interior design degree, then elected to stay. Her primary design background is in developmental design, focuses mainly on FF&E, furnishings, and color. Miriam is the relationship manager for the firm and uses her abstract mind and a keen eye for artistry to bring the designs to life.,

Chaise Lounge Updates

We’re gearing up for High Point Market fall 2018. Stay in the loop on our Instagram and Facebook pages.

The Student Lounge is up and running! Visit us to hear podcast episodes produced for students, by students.

Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook, and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

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