Author

About the Author
Originally from Dallas, Texas, Lauren moved to Denver three years ago and is loving every bit. Though she came to Colorado to study communications, marketing, and journalism, she’s got a love for all things art, design and media related. Lauren’s gig at The Chaise Lounge includes writing, copy editing and creating social media content. When not in classes at the University of Denver or writing about the business of interior design, you can find her with a camera or paintbrush in her hand, hiking in the Rocky Mountains, or on the ski slopes.

260- Live From High Point: The Antiques Diva & Aidan Gray

Today in The Lounge, Nick speaks with Toma Clark Haines, The Antiques Diva, and Randall Weeks from Aidan Gray, at High Point Market. The three discuss the upcoming collection, “The Antiques Diva,” by Aidan Gray. Toma and Randal dive into how they came to work together and the lessons they learned along the way. the origins of their own businesses.

259 – Live From High Point: The Design Network

Today in The Lounge, live from High Point Market, The Design Network! Nick had the chance to chat with the founder of The Design Network, Jason Harris, as well as designers Christopher Kennedy, Shayla Copas, Meg Caswell, Jason Oliver Nixon of Madcap Cottage, and Anne-Marie Barton. Nick and his guests talk about all the exciting upcoming shows and what the Design Network is all about.

Digital Marketing Platforms for Designers

When considering digital marketing beyond ads, you’ll probably first think of social media and Houzz. Other than these common platforms are sites like Architizer, Archelllo, and Dwell – all specific to design. Before setting profiles up on all platforms, first decide what your goals are with posting online. Do you want to find manufacturers or clients? Are you looking to alter your brand image? Whatever your goals are, I guarantee there are sites that cater specifically to your needs!

Blogging

Medium & Personal Sites

Blogging offers a transparency and honesty that social media posts don’t allow. Through writing blogs, you can talk about your projects in progress, tell the backstories of the projects you’ve completed, or anything else you desire. From what you’ve been loving to your own tips and tricks, writing allows your potential clients to understand you better. Getting to know your thinking process, beyond simple images of finished designs, you can achieve a level of relatability that people will want to come back to.

If you don’t have a blog on your site, consider using Medium, an online blogging tool. This site is not specific to one niche or industry, but is used by anyone writing about anything from entrepreneurship or culture to fiction and art. Considering the site is not industry-specific, this allows a larger platform and the potential to connect with unlikely people. Through categorization and following, connect with others writing about the same topics. Unlike other sites, the goal of Medium is to share ideas and perspectives, rather than writing on the basis of sponsorships or with clickbait.

Designer Platforms

Archello

A platform to select products, discover stories and showcase work, Archello is a hub for professional collaboration. With a ‘product selection’ tool, users of the platform have the opportunity to create a collection to reference. In addition to the product selection are stories behind projects and specific tools used to create the built environment.

Connect with others, get inspiration and showcase your work on Archello. Feature the best of your portfolio, include members of your team on posts and give all the details you wish to share about projects.

Dwell

A digital and print magazine, Dwell goes beyond inspiration. Catering to professionals and merchants, the site creates a space to both advertise and showcase your work. By becoming a Dwell Professional, market your work specific to your industry and connect with others also registered as a Pro. As a merchant, you can create a direct partnership or affiliate network partnership. Know that the magazine is much more than a place to get inspiration, but a place for YOU!

Architizer

Connecting designers with clients, the site is mainly used as a tool for inspiration for architects and to advertise manufacturers to build teams. They’re currently building their product marketplace to better connect architects with products. Through their digital journal, Architizer stories of architectural projects and manufacturers share advice and news on the latest to happen in the industry.

Join as a firm or as a brand to search through manufacturers, products, and projects. You may also request to publish your work for the opportunity to be featured on the site. Use the site as a tool for finding others to work with, a place for inspiration, or simply to express yourself!

No matter where you decide to share your portfolio and ideas, do it with a purpose. Decide if you want to find more work with clients (existing or potential), manufacturers to work with, or purely wish to express yourself. No matter where you post, know there is a place for exactly what you need to do. Being in the right place and posting strategically, your content online can work for you. Don’t miss out on the opportunities the Internet can bring!

258 – Live From High Point: The Breakfast Show 2

Welcome back! Today in The Lounge we’ve got another exciting episode recorded from High Point Market at Universal Furniture: The Breakfast Show, a live talk on everything design from the happenings at market to what it is like to produce a line! On this show, Nick and co-hosts Catherine Hersacher of Bespoke Interiors and Garrison Hullinger speak with designers Barry Goralnick, Barrie Livingstone, and John Bernard from ModShop, as well as Christine Phillips. The group chats about all the new and exciting events they’ve got going on at Market.

Announced at High Point, Catherine and Garrison have a new podcast coming this winter, Coast to Coast Design! On the podcast, the two will discuss current projects, conquering business aspects while also staying creative, and the antics that go on behind the scenes. Expect to get a good laugh from the pair and to join in on their fun!

Back in The Lounge, Barrie Livingstone gets into what it is like to live and work abroad. Beyond his upcoming Bravo episode set to release in the spring of 2017, Barrie is working alongside Luca Boffi to be the head creative director of a new endeavor. He will be designing with both Zara and Ikea in mind, mimicking the core ideas of fast fashion. On the show, the group discusses the innovative concept of the furniture line and everything that has gone on behind the scenes its creation.

Designer Barry Goralnick chats with the group about his new line released at HPMKT with Currey and Company. Quality and professionalism are of the utmost importance to him, and he always designs with this as his foundation.

The husband and wife team, John and Taryn Bernard, run ModShop, an online and in-store furniture and home goods shop, with the help of Christine Phillips. On the show, the California-based creative talks about what it is like to be in the race to get a creative idea to market and what Christine does for the company. After 16 years in business and stores popping up across the country, the family-owned business is only expanding operations.

With Design Manager, get a free 30-day trial and a 90-day money back guarantee as a listener of The Chaise Lounge. If you haven’t already, be sure to listen to the rest of our episodes from High Point and stay in the know with Nick for further coverage including more of The Breakfast Show, interviews, and panel discussions!

Chaise Lounge Updates

Stay in the loop on our Instagram and Facebook pages for coverage of High Point Market Fall 2018.

The Student Lounge is up and running! Visit us to hear podcast episodes produced for students, by students.

Resources

Upcoming Markets

BDNY Nov 11 – 12

Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook, and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

257 – Live From High Point: Passion Sucks. It’s All About the Money!

Today in The Lounge, live from Universal Furniture at High Point Market, Passion Sucks. It’s All About the Money! On the panel, Nick is joined by designers Garrison Hullinger, Jarret Yoshida, Angela Harris, Christie Barbour, and Phyllis Harbinger. Nick and his guests discuss the meaning behind Passion Sucks, touching on the best ways to become successful – beyond creating brilliant designs. After fantasizing about their lives if they weren’t designers, the group jumps into the importance of balancing both creative and business aspects when being an interior designer. It’s impossible to become successful without conquering all the difficulties in the design life.

256 – Live from High Point: The Breakfast Show

Welcome back! Today in The Lounge we’ve got another special episode recorded from High Point Market at Universal Furniture: “The Breakfast Show,” a live talk on everything design from television and Mercanteinfiera to advice for students! For this show, Nick and co-host Trish Semmoum, host of The Student Lounge, got together with designers Michel Boyd, Robyn Baron, and Toma Clark Haines, as well as Cynthia Ferguson and Billy Ceglia.

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