Matthew Ferrarini: The Next Wave of Kitchen Design
Today in The Lounge, Nick talks shop with Matthew Ferrarini of Ferrarini & Co, Kitchen and Bath Designer. Matthew works out of Philadelphia, but today Nick is catching up with him on location for a client in Miami. Turns out Matthew has interior design in his blood as the son of an interior designer mom and a contractor for a dad. Find out more, in this episode of the Chaise Lounge.
Breaking the Ice
Nick opens up about a favorite topic for a lot of guys…automobiles. Matthew is a fan of Tesla as an everyday vehicle and Ferrari for a higher end wow-factor. When asked about recent movies, Matthew shared that he recently got the chance to watch the movie Ma Ma with Penelope Cruz. Perfect segue to Nick’s recent trip to Spain with Porcelanosa. Turns out Matthew been to Barcelona a few times and is also a big fan of Spain’s rich heritage, culture, friendliness and just overall coolness.
Getting Into the Business
Matthew attended Temple University (go Owls!) for a pre-law degree. Temple is well known for their law school, but somehow Matt just couldn’t shake the calling of design. While at school, he also pursued a certificate in interior design and construction management. He joined forces with his Mom and worked in the family business while still attending school. Upon graduation, he started his own company focusing on kitchen and bath with mom, Donna, as a partner.
From Humble Beginnings to Starting an Empire
Starting out was rough; very humble beginnings. Having lost substantial assets upon the split of his parents, Matthew made a grassroots effort to grow his business. Local marketing with flyers and an open mind is how Ferrarini & Co got off the ground. In the beginning, no project was too small and the business took pride in the work they did and the ensuing referrals. Good work and excellent customer service got them from a home-based business to a design office and showroom staffed with 5 people that accept clients nationwide.
Matthew credits his success with clients to the broader view that he takes when designing his kitchen and baths. He doesn’t just focus solely on the space that he is tasked to redesign, but incorporates all adjacent areas to ensure a seamless flow. His knack for design really comes to light in space planning and problem-solving. Here is where his passions shine. He has made it a point to stay within his strengths and delegate the things he isn’t so passionate about to team members that are.
Accolades and the Way of the Millennial
Matthew Ferrarini’s point of view has earned him the National Kitchen and Bath Association’s (NKBA) ’30 under 30’ award. He believes in being progressive in his business and for a Millennial, that spells ‘tech’ heavy. Ivy is his software of choice to keep his business running smoothly. He transitioned from using a program that was more builder/construction directed and hasn’t looked back. He also uses Dropbox for file storage and Houzz as an avenue to work with clients using their lookbook feature. What seals the deal for a lot of his clients, is the use of photo-realistic renderings of what the space will look like prior to even lifting a hammer. As a value-added feature today, Nick is predicting that this will become standard in the coming years and you won’t be able to call yourself a designer without it.
Matthew believes in spending the time to find out as much about a client and their lifestyle as possible and creating one show-stopping design to present to them. Now that the business has grown, the marketing approach has certainly changed from the local flyer days. Ferrarini credits his storefront, referrals, and digital marketing through the website and online presence as the avenues that have gotten his name out there. His website is user-friendly, visually captivating and has something for every client. Even those that may not be ready to pull the trigger on a remodel just yet, have access to a free downloadable design guide. This gives the company a chance to get potential client’s contact info and stay on their radar for when they are ready to hit the ground running. Matthew invites you to check him out on Instagram @matthew_ferrarini.
Learn more about Ferrari & Co at: www.ferrariniremodeling.com.
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