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S23 E11 – Instagram-First Marketing with Karen B. Wolf

Today on the Chaise Lounge, Nick welcomes Karen B. Wolf, principal of Karen B. Wolf Interiors to the show. Wolf fell in love with art as a child but only found it as a career after years in marketing. Now she combines both skill sets in her business.  

Wolf started her career double majoring in marketing and fine arts. She remained interested in design but followed the marketing path beyond undergrad because there seemed like a greater and more stable demand for marketing. She worked in marketing for years, even managing a company’s QVC-handling arm. But eventually she went to Parsons School of Design at night to get certified in interior design so she could get back into more tactile arts. 

 She learned everything she needed and got started, founding Karen B. Wolf Interiors in 2009. Since then, Karen B. Wolf Interiors has become a small but thriving company with an eye on changing trends. 

Wolf believes that interior designers need to market their businesses by leading their marketing with a strong visual element. She says Instagram is more important for hooking clients than the website is because potential clients will filter through the Instagram to the website.

To see what that looks like, you can find Karen B. Wolf Interiors @KarenBWolfInteriors and then visit the website KBWInteriors.co

They go to Instagram first. And then they go to your website.

Karen B. Wolf

Chaise Lounge Updates

We’ll be covering Fall High Point Market 2019! Stay in the loop on our Instagram and Facebook pages and keep an eye our for our upcoming market events!

Our new podcast Coast to Coast Design is live! Give it a listen to learn about just how many ways there are to run a design business.

 

Resources

Upcoming Markets

High Point Market – Oct. 19-23 2019

BDNY – Nov. 10-11, 2019

Wrap Up

If you would like to hear more episodes, please visit us on iTunes, Spotify or your favorite podcasting app! We’d love it if you post a review, you may even hear your review read live on our next podcast. Also, find The Chaise Lounge on Instagram, Facebook, and Twitter. With that said, keep dreaming big, and keep designing a great design business. See ya!

83 – Vanessa DeLeon: Reality TV Designing Star

vanessa deleon and associates

Vanessa DeLeon:  Reality TV Designing Star

Joining me today in the lounge is my new friend Vanessa DeLeon, an interior designer based out of New York. A featured designer on the hit shows Restaurant Impossible-The Food Network, HGTV’s Generation Renovation, Designer Challenge, Bang for your Buck, Design Star, DIY’s Rev Run’s Renovation, Ice Loves Coco, and Bravo’s Million Dollar Listing. She has made guest appearances on The Better Show, NBC’s Today Show, and is a contributing designer for Open House NYC. Vanessa had a segment on PIX 11 “Vanessa to the Rescue” and was a featured host and designer for You Tube’s Channel Spaces TV ” Your Place is a Deal Breaker”.

In my normal fashion, I start our conversation asking Vanessa how she got into interior design, where she tells be about growing up in her family’s furniture business.  No doubt this is where she learned her love for interior spaces and her drive to work hard. From there we talk about her experiences on numerous designer reality shows and the resulting effects on her interior design firm.

One of the biggest themes that came out of talking with Vanessa is how hard it is to build an interior design firm.  From the outset, a lot of people could look at her and determine that it is a lot of luck and good fortune.  In reality, if Vanessa had not shown up each day to figure out how to leverage each opportunity and maximize her exposure, she would not be sitting on a successful design business.  To balance out her abilities and her time, she had to find someone that would be present and action on her design vision on her projects.  Vanessa talked about finding that person in her right hand project manager Tim Davis.  As the business owners, we need to find those people that compliment and can do the things that we either do not like doing, or that we are not as skilled at.  Vanessa shared that she does not like to deal with the production side of things.  From my point of view, if she didn’t have a competent project manager, her company would not be as successful. 

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com.  Lastly, find The Chaise Lounge on Instagram, Facebook and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business.  See ya!

 

 

 

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