Florida

47- Patricia Davis Brown : A Digital Designer

PDB BackGround

Patricia Davis Brown is a Florida designer  that has been in design for 30 years now. She realized from a very young age that she was meant to be a designer before she even knew she could make a profession out of it. She started her own high end kitchen and bath in 1992. She was very successful though she closed her doors in 2010 to move her business to her home. She then decided to go digital with her design. Patricia wanted to share her ideas and designs with people all over the world so she started the below sites.

  • professionalkitchenandbath.com allows for consumers to send pictures of their space along with measurements. At that time Patricia and her team will discuss the goals of the space and continue through the preliminary design process. Once there is a firm footprint you allow for the lighting design and then comes the order. There are several packages which you can purchase to have Patricia digitally design your space. Most of this business is done via Skype
  • pdbhomestore.com is Patricia’s e-commerce site which provides products for home furnishings
  • digthisdesign.net is Patricia’s blog where she receives sponsored posts and discusses all things design from how to wear a swimsuit for you to do it yourselves. She has received tremendous support for this site and this has allowed her to grow her business substantially.

Patricia believes being digital is very important to grow your business.

45 – Michael Wolk: A Hands On Designer

Wolk Background

There isn’t a project that leaves Michael Wolk Design Associates without Michael Wolk  personally approving it. He has always been a hands on designer that turns discussions into creations. Stemming from an early love of art, the Brooklyn born Michael Wolk attended  Pratt Institute where he graduated with an Industrial Design degree with honors. In college he started designing and building custom furniture as well as designing interiors for lofts. His design and furniture journey brought him to Florida where in 1984, after working for other companies and personally traveling the world; he chose to call Florida home. Focusing mainly on residential and hospitality design – the company has continued to grow.

The growth of Michael Wolk Design Associates has a lot to do with the style in which the company markets itself.  With everyone on social media, Michael feels you need to be more in tune with your marketing in order to increase market share. The studio used to rely on paid print ads but now they find publicity a better venue for building the brand, both in print and online. And of course a large portion of Michael’s business is ‘word of mouth’ (roughly 80% is referral/client relationship based). Michael believes that marketing and networking is farming not hunting, you plant the seeds and help it grow before you are able to see the returns.

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com

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