digital marketing

S23 E12 – iMay Media Digital Marketing Director Tyler LaChapelle

Today’s episode of the Chaise Lounge is coming from inside the house. The director of digital marketing for iMay Media, the company behind this podcast, Tyler LaChapelle joins Nick to talk about the finer points of digital marketing. This episode is less about how one person found success in design and more about tools that any business owner can use to pursue success. 

To see what some of these lessons look like in practice, visit Nick’s painting website WallsByDesign.com

"Digital marketing is pretty much anything that's outside of traditional marketing... anything that's connected to the internet is what I handle."

Chaise Lounge Updates

We’ll be covering Fall High Point Market 2019! Stay in the loop on our Instagram and Facebook pages and keep an eye our for our upcoming market events!

Our new podcast Coast to Coast Design is live! Give it a listen to learn about just how many ways there are to run a design business.

 

Resources

Upcoming Markets

High Point Market – Oct. 19-23 2019

BDNY – Nov. 10-11, 2019

Wrap Up

If you would like to hear more episodes, please visit us on iTunes, Spotify or your favorite podcasting app! We’d love it if you post a review, you may even hear your review read live on our next podcast. Also, find The Chaise Lounge on Instagram, Facebook, and Twitter. With that said, keep dreaming big, and keep designing a great design business. See ya!

S23 E11 – Instagram-First Marketing with Karen B. Wolf

Today on the Chaise Lounge, Nick welcomes Karen B. Wolf, principal of Karen B. Wolf Interiors to the show. Wolf fell in love with art as a child but only found it as a career after years in marketing. Now she combines both skill sets in her business.  

Wolf started her career double majoring in marketing and fine arts. She remained interested in design but followed the marketing path beyond undergrad because there seemed like a greater and more stable demand for marketing. She worked in marketing for years, even managing a company’s QVC-handling arm. But eventually she went to Parsons School of Design at night to get certified in interior design so she could get back into more tactile arts. 

 She learned everything she needed and got started, founding Karen B. Wolf Interiors in 2009. Since then, Karen B. Wolf Interiors has become a small but thriving company with an eye on changing trends. 

Wolf believes that interior designers need to market their businesses by leading their marketing with a strong visual element. She says Instagram is more important for hooking clients than the website is because potential clients will filter through the Instagram to the website.

To see what that looks like, you can find Karen B. Wolf Interiors @KarenBWolfInteriors and then visit the website KBWInteriors.co

They go to Instagram first. And then they go to your website.

Karen B. Wolf

Chaise Lounge Updates

We’ll be covering Fall High Point Market 2019! Stay in the loop on our Instagram and Facebook pages and keep an eye our for our upcoming market events!

Our new podcast Coast to Coast Design is live! Give it a listen to learn about just how many ways there are to run a design business.

 

Resources

Upcoming Markets

High Point Market – Oct. 19-23 2019

BDNY – Nov. 10-11, 2019

Wrap Up

If you would like to hear more episodes, please visit us on iTunes, Spotify or your favorite podcasting app! We’d love it if you post a review, you may even hear your review read live on our next podcast. Also, find The Chaise Lounge on Instagram, Facebook, and Twitter. With that said, keep dreaming big, and keep designing a great design business. See ya!

S23 E10 – Designing Marketing with Nancy Charbonneau

Welcome back to the Chaise Lounge. Today, Nick returns with Nancy Charbonneau, a Texas-based designer who runs Charbonneau Interiors, a boutique design firm that specializes in bespoke designs. 

Charbonneau started college for fashion design, but, when she was visiting home, her now-mother-in-law had hired a designer, and Charbonneau got to see what the interior design looks like, and she wanted to work in that situation, so she set herself on the path to where she is today. Designing interiors.

The next step for Charbonneau Interiors is bringing on a marketing director to take the lead on turning all the work the team does into attention and strengthing the brand. 

Right now, you can check out Charbonneau Interiors at the website CharbonneauInteriors.com and follow on Instagram @charbonneauinteriors to follow the businesses expanding digital marketing.

I remember one of the last days of my internship, they were collecting aluminum cans so they could buy stamps... Can you believe I started by own business after that?

Nancy Charbonneau

Chaise Lounge Updates

We’ll be covering Fall High Point Market 2019! Stay in the loop on our Instagram and Facebook pages and keep an eye our for our upcoming market events!

Our new podcast Coast to Coast Design is live! Give it a listen to learn about just how many ways there are to run a design business.

 

Resources

Upcoming Markets

High Point Market – Oct. 19-23 2019

BDNY – Nov. 10-11, 2019

Wrap Up

If you would like to hear more episodes, please visit us on iTunes, Spotify or your favorite podcasting app! We’d love it if you post a review, you may even hear your review read live on our next podcast. Also, find The Chaise Lounge on Instagram, Facebook, and Twitter. With that said, keep dreaming big, and keep designing a great design business. See ya!

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