On this Independence Day weekend episode of The Chaise Lounge, Nick visits with Erinn Valencich, a consummate entrepreneur who runs a full-service design firm, designs and sells furniture and is even behind an app that helps designers run their businesses. Valencich takes Nick through her journey growing up on a farm where her grandfather made custom cabinets to testing out of high school to dive into work to her vast career as it exists today.
Today, on this mid-Market episode of the Chaise Lounge, Bay Area-based, Barcelona-born designer Isolina Mallon is here. Mallon is a crusader for modern and contemporary aesthetic in all her projects and tries to include it in all the work she does for Silicon Valley types.
Welcome back! Today in The Lounge, Nick chats with Laura Muller, CEO of Four Point Design Build. The two chat about what it means to be a CEO and designer, education, and networking. This is a wonderful episode to listen to for inspiration to step up your business!
Today in the Lounge, Nick chats with Wendy Glaister of Wendy Glaister Interiors from the Bay Area, to talk about how she came to be the head of her own firm after deciding not to go down the path of being an attorney. Learn about her tactics for marketing in the digital age and how she stays centered as a designer with a plate that’s always full.
Sanja Radovanovic: Home Staging from Rome
On this episode of The Chaise Lounge, Nick chats with Sanja Radovanovic on home staging, her ambassadorship with IAHSP in Europe, and what’s next for her in the world of home staging.
Getting to know Sanja Radovanovic
Sanja Radovanovic, born in Serbia, currently lives in Rome, after residing in at least eight other countries. She met Nick at the International Association of Home Staging Professionals (IAHSP). Sanja speaks five languages and loves men’s watches, sunglasses, and high heels. She also enjoys Nutella and wine.
How Sanja got into design
Sanja states that interior design has always been a part of her. As a child, her mother’s job kept the family moving, which meant constant renovations and redesigns. Now, she is married to a diplomat, which keeps her family moving as well.
She has been involved with IAHSP over the last year and is on the board of directors. IAHSP is the longest running industry association and is dedicated to advancing the education for stagers and realtors. The organization provides ongoing education throughout the US and is expanding into Europe.
For Sanja, the switch from interior design to home staging came naturally. She was always attending open houses, though she mentions it’s a tough market educating clients on what staging is. She prepares a home to bring in top dollar in the least amount of time.
Sanja initially established her business in Chicago but has moved, again and again, restarting from scratch, feeling like she has to work twice as hard. She relies on social networks, industry associations including IAHSP, and professional relationships to build her business wherever she is.
What her business looks like
Sanja has never worked for someone else. She has always run her own firm. Interior design clients ask for home staging when selling, and then ask for help designing their new home after they’ve moved. Much of her business has been brought in through word of mouth.
Sanja mentions that interior design requires designing for someone else, which means you need to listen and understand what they need and want, whereas staging is for a home must appeal to a wide number of individuals, so it can sell, not the current owner.
Sanja is investing a lot of time and effort with IAHSP expanding across the globe. In Rome, there is less design work currently due to economy, but IAHSP founder, Barb Schwarz, says, “The world is full of money, you have to find it.”
- Upcoming Events
NeoCon – June 12 – 14
PCBC – June 26 – 28
Las Vegas Market – July 30 – Aug 2
BDNY 2017 – Nov 12 – 13
KBIS – Jan 9 – 11
- Wrap Up
If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!