Industry

247 – Fashion Snoops With Jaye Mize

Today in the Lounge, Nick is joined by Jaye Mize of Fashion Snoops, from New York City, to talk trend forecasting. Tune in to learn more about current trends in the design world and why you need to be paying attention as a designer to improve your practice!

What is Fashion Snoops?

Trend forecasters by trade, the team at Fashion Snoops observe consumer behavior and predict product development. Since 2001, the agency has been working with major retailers across the US and Europe in the beauty, fashion, and design industries. Collecting data from buying patterns, top-tier market activity, and all the latest in art & fashion, they predict what’s next.

Consulting for clients, Fashion Snoops aims to figure out why things are going to happen and recommend concepts for brands to build around. Forecasting connects the dots between culture and product, to be on the front line of fashion.

Get to know Jaye

After interning throughout high school, Jaye went to New York City at 19 and was hired on the spot at Fashion Snoops during her interview. Using her North Carolinian roots, she was first tasked with guiding a Kenny Chesney line for J.C. Penny.

While she initially went to school to study journalism and fashion merchandising, she transferred to earn a fashion design degree, while also taking art history, psychology, and business courses along the way. Jaye always finds herself going back to school to continue learning, as she needs to be on her toes at all times. In addition to continuing education, she uses Feedly to curate a feed of art, blog, article, and magazine content to gather data for analyzing.

Why pay attention to trend forecasting?

Designers need to be able to understand their client better and know how to make them feel validated at the finish of the project. Becoming educated on forecasting is necessary to learn the reason behind trends and where they are heading.

Learn more at fashionsnoops.com or on Instagram.

You are in an art theory or color theory course all the time because you constantly have to keep up with culture

Chaise Lounge Updates

We’re gearing up for High Point Market fall 2018. Stay in the loop on our Instagram and Facebook pages.

The Student Lounge is up and running! Visit us to hear podcast episodes produced for students, by students.

Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook, and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

246 – Lori Weitzner: Ode to Color

Detroit Rug Restoration
Lori Weitzner Design Inc.
Lori Weitzner Design Inc.

Today in the Lounge, Nick speaks with Lori Weitzner from her studio in Chelsea, New York, and Edmond Hagopien, owner of Detroit Rug Restoration. Edmond chats with Nick about the family business and the vintage market. Nick and Lori discuss her journey into textile design, getting a book deal, and her color quiz.

Watch Designer Chad James Talks Color to learn about some of his favorite Benjamin Moore paints!

Getting to Know Lori

As a girl, Lori wanted to be a fashion designer, so made her way to Syracuse University to study fine arts. One mentor, whom she attributes much of her success to, recommended her to switch to textile design. After graduating and working for Fieldcrest, she went on to sell her textile designs, or croquis, at a fair in France. Her career took off from there with her own business and she went from selling to licensing her designs. To focus on creative and design aspects, she partnered with Pollack to take over the business side.

Ode to Color

Ode to Color The Ten Essential Palettes for Living and Design, Lori’s book, was carefully planned over two years. She encourages readers to understand color better and implement the tips after taking her Color Analysis Test. Through the psychology of color, the test helps you to find what works best for you. Lori believes color is a tool that allows you to be more productive in your personal life and work.

Beyond her upcoming trip to Nepal to collaborate with artisans, forthcoming projects include a painter series, woven and printed Weitzner products, and rug work with Perennials. Come November, her jewelry line will be available!

Detroit Rug Restoration Company

A third-generation Armenian, whose grandfather started the Hagopien and sons business in 1939, Edmond specializes in rug and carpet cleaning services. Employing a company of 150, the successful business has been running for over 80 years. Evolving the original family company, the Hagopien brother-sister team manage the e-business and Detroit Rug Restoration, a spin-off from their other business. Edmond says the secret to running the family business is a lot of love, trust, and hard work.

For more information about Detroit Rug Restoration, check out www.detriotrugrestoration.com or https://www.originalhagopian.com/

Learn more about Lori on her Instagram and website. Don’t forget to take her Ode to Color Test here! Share your results on Instagram with #thechaiselounge and @LoriWeitzner.

Go for what you want, not what you think is possible.

Chaise Lounge Updates

We’re gearing up for High Point Market fall 2018. Stay in the loop on our Instagram and Facebook pages.

The Student Lounge is up and running! Visit us to hear podcast episodes produced for students, by students.

Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook, and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

245 – Shirry Dolgin and Toma Clark Haines

Today in The Lounge, Nick catches up with Toma Clark Haines, The Antique Diva, and chats with Shirry Dolgin, an HGTV regular and owner of ASD Interiors. Nick and Shirry talk about getting into the interior design business and television fame.

242 – Industry: Phyllis Harbinger

Today in The Lounge, Nick chats with Phyllis Harbinger from Harbinger Design Consulting. The two get down to business about competition in the digital world with Phyllis.

Where Will Your Line Shine?

So, you’re a designer with products and options that need to live in a space. If you’re going to have lines to represent, consider how you want to display them. There are more options than you might first realize: open a showroom, start your own brick and mortar shop, find a vignette space in a larger showroom, or become a stocking dealer. Nick and Phyllis go into more depth about the pros and cons each come with from rent and insurance to collaborating with other merchants and vendors.

Competition in the Digital World

The market is continuously evolving, and you’ve got to keep up if you want to run a successful business. Think about it, where would you be if you still only used Yellow Pages to market? Take time to understand your target markets and how to reach them best. In 2018 there are vast amounts of resources available to contribute to your business, so take advantage of them!

Set Yourself Apart

Keep in mind, finding a niche and something to set you apart is about more than just your designs. Having excellent customer service, creating project books, doing extra things on the side, and hosting events are all ways to add value for your clients. Doing these things will make you memorable, and someone people will want to work with again or reference to a friend. What do you have to offer?

Weekly Wisdom 

“What do you have that you can bring to your community that’s not out there?”

Phyllis Harbinger - Harbinger Consulting Group Tweet

Chaise Lounge Updates

The Student Lounge is up and running! Visit us to hear podcast episodes produced for students, by students.

We’re already excited for High Point Market Fall 2018. Stay in the loop here, and recap Las Vegas market with our latest blogs!

Resources

Head over to www.datacolor.com/may for a twenty percent discount or use the code may.

Click here to see what our sponsors can do for you.

Upcoming Markets

High Point Market – October 13 – 17

BDNY  – Nov 11 – 12

Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook, and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

241 – Live from Las Vegas Market: Outdoor Living Discussion

Today, Nick is live from the 2018 Las Vegas Market talking exterior design with a panel including Waynette Goodson, Editor in Chief of Casual Living and Exterior Design, Kelli EllisShay Geyer, and Shayla Copas. Get to know these incredible designers while learning why outdoor living is so important and exciting.

Purpose

When beginning to plan an outdoor space, consider it as another room in the home, and learn what it will be used for. How many people and children are there in the house? Does your client need an outdoor kitchen or like to barbeque? If the space is meant for relaxation, rather than entertainment, the area will be very different. Depending on the theme, the landscape design needs to align. Think about the garden, shrubs, and trees existing, or consider making changes.

Additionally, if there is a brick wall or neighbors close by, you’ve got to find ways to cloak them tastefully. Your job is to make your client’s the backyard into a sanctuary!

Open Spaces

Think of the outdoor living space as an extension of the interior. The two need to flow together cohesively and work together to make a home. Today, sliding doors are popular to expand the home to outside. Opening to the exterior with large glass windows and doors essentially expands the house and offers more square footage to play with. Based on the climate of the home’s location, find what makes sense. This additional room changes a home dramatically when taken advantage of.

Mother Nature

Outdoor fabrics, weather, animals, landscaping – how do these things it fit together? Depending on your location, all of these things come into play when choosing pieces. Heat, air pollution, and dry weather take a toll on what you keep outdoors. Countertops can yellow, patterns will fade, and animals will gnaw at furniture. Keeping everything maintained and cleaned is essential for the space to stay pristine. Educate the client on why it is worth spending money to keep animals away, on storage and cleaning. Be sure the client knows they need to maintain the space!

Weekly Wisdom

 

Your number one client is Mother Nature, and Mother Nature always wins.

Waynette Goodson - Casual Living Tweet

Chaise Lounge Updates

We’re gearing up for High Point Market fall 2018. Stay in the loop on our Instagram and Facebook pages.

The Student Lounge is up and running! Visit us to hear podcast episodes produced for students, by students.

Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook, and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

240 – Live From Las Vegas Market: Your Style Your Brand

Welcome back! Today in The Lounge we’ve got another special episode recorded from Las Vegas Market at SunPan Modern Home: “Your Style, Your Brand,” a live forum on cultivating and how that plays into your success as a designer! For this discussion, Nick got together with designers Shayla Copas and Kelli Ellis as well as Aaron Perkins, an image consultant at Face Your Day Salon, and photographer Kristen Mayfield.

Image matters, and Kristen and Aaron give great tips for head shots and image cultivation. Do background research on your photographer or image consultant to make sure that they look professional and have a style that fits yours. Head shots are really important. Kristen says it’s a safe bet to go for a classic and professional look.

Be Recognizable, Get Recognized.

Kelli talks about the transition from her old to new look, and how that look became a brand on HGTV. She says that no one would remember what she looked like until she chopped her long, brown hair off and donned the glasses and red lipstick. The lesson: look recognizable, and be recognized. Then you’re one step closer to working with other designers, clients, manufacturers and brands. Shayla’s done so as well with her “Southern glam” look. “If it flairs, I’m in it,” she says —  she’s all about pearls and vivid colors. You can’t miss her at market!

And a bit of digital marketing: the minute you have a social media profile, you are marketing not only your business but yourself! Get yourself out there, and make sure that people have an image that comes to mind when they think of you. All of your social media content must be “on brand,” reflecting who you are and what makes you tick. If you’re struggling to find a brand, ask other people! Your friends and family know what makes you authentic, and they can help you communicate that to others.

More advice:

  1. Take head shots at least once a year.
  2. Don’t cheat with Photoshop. Make your photos look like you!
  3. Style tips from Aaron: wear clothes that fit. Don’t be afraid to layer, and don’t be afraid of color

Chaise Lounge Updates

We’ve been nominated for the International Podcast Awards in the People’s Choice and Business Categories! If you’ve voted for us, you may be nominated to cast a final vote for us. Stay tuned — voting ends September 15th.

Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook, and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

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