142 – ICFF with Chad James

ICFF with Chad James

On this episode of The Lounge, Nick meets with Chad James at ICFF NYC to talk about long time client, friend and country singer-songwriter Luke Bryan; PR; and Chad’s progress since their last interview about a year ago. It’s Chad’s first time at ICFF and he is very excited about the unique vendors and getting small glimpses into each one’s best work. Later, Nick talks to Shell Broadnax of RESA who will be speaking at Las Vegas Market about whether or not you might want to become a home stager.

Special thanks to Benjamin Moore for making this week’s show possible. Walls By Design exclusively uses Benjamin Moore paints which can be bought online at Guiry’s. This week in the office we did a paint test between Benjamin Moore and Sherman Williams‘ four lowest end products, as they’re the most commonly bought paints. Hang tight for a link to the video on the Walls By Design Facebook. Also, Lindsay Paoli of Design Manager just featured us in her article, 11 Binge-Worthy Design Shows That Aren’t on HGTV, which talks about the top design movies, TV shows, books and podcasts to check out this summer. Design Manager is the best way for your business to stay organized, get rid of spreadsheets and Microsoft documents, and put all your projects, accounting, and inventory in one place.

Catching up with Chad

Currently, Chad is on a 12-week travel schedule so he hasn’t spent much time at his home in Nashville, Tennessee. When he does make it to his lakehouse though, he enjoys wake surfing from his boat.

Chad is always very private about who he works with but once a client’s project is published, he’s able to talk about it. Two years ago he designed Luke Bryan’s Florida beach home and recently, his work was picked up and put on the cover of Traditional Home, so Nick dug in to learn all about it. Check out the article here. His photographs (featured below) were done by architectural photographer Alyssa Rossenheck who will be on the show this month!

Chad gives us some insight into the pros and cons of PR in the interior design industry and how he is able (or unable) to get his work out there. He tells us, after spending so much time on a beautiful project, often times the only people who get to see and enjoy it are the homeowners. From the very beginning of a project, he and his client talk through his photographic rights and come to an agreement about what this means. He will always respect a client’s privacy even if he is disappointed he doesn’t get to show off his work. His firm never talks about a project due to the fact that with social media and digital press, information spreads quickly… no one wants what they’re doing and spending to be in the public eye. All of his employees sign a confidentiality agreement. Occasionally though, he get’s to take photos of a project and send it out to multiple avenues in order to see who will ‘bite,’ just like with Traditional Home and Luke Bryan.

Last time Nick and Chad chatted, at Highpoint, he told us that he hired a PR company to encourage his business and his work. Before that, Chad just kept his head down, took pictures, put them in his portfolio, and that was it. He never was a self-promotor so his PR took away the burden and discomfort of having to promote himself. Now, he’s has participated in speaking engagements and has traveled to Italy, to Paris, and all over the U.S. His PR handles all online and print media, gained him name recognition, and created a BRAND- the only way to make your business grow.

Lastly, Chad talks about his new house, which he closed on his birthday, but is only just now starting to design the space. He has decided to publish his home when ‘s finished because this house is very different than anything he’s ever done before – it’s contemporary! He describes it as a ‘modern box’ and so, he wants to let his pendulum swing in the other direction and show off this new side.

Chad predicts that after a 7-year span of bright, light and crisp designs, we are now returning back to warmer darker palettes with brass and rich luxurious fabrics, color and interiors.

Learn more at chadjames.com, follow @chadjamesgroup on Instagram or Chad James Group on Facebook.

Meet Shell Brodnax CEO and Founder of RESA

Shell is our first guest of many who will be speaking at and participating in Las Vegas Market‘s special events.

Shell joins us from Valley Springs California. Her favorite place to vacation is in the mountains but she admits she’s a workaholic and hasn’t taken enough time off to get to them. Her inner cowgirl informs us that spurs and her belt buckle are her favorite fashion accessories and a recent book she has read and recommends is It’s Not Who You Know, It’s Who Knows YOU! by David Avrin. Nick loves marketing books and also recommends, Marketing Outrageously.

Shell founded RESA in 2007 but is NOT a home stager. She loves all things staging but actually doing the staging is a whole other story. She says that it’s a specific kind of creative balance between the right the brain left brain that she just doesn’t have. What she did love doing were the sales and marketing but couldn’t find a partner to do the rest with her. So instead, she founded RESA: a trade association organization that brings together stagers. Her platform allows all different types of stagers and business models to come together as one support group.

Her talk in Las Vegas will be about why you should or shouldn’t ever start in the business of home staging; it’s for some people but definitely not for others. She wants to save the juicy details for the event, but she does give us some insight. The main point she’ll drive home is that staging and design work are very different business models. If a designer wants to get into the business, they do have the design aspect going for them but people often make the mistake of overdesigning. It’s not a not personalized home, but a marketing strategy. The main goal is to merchandise your asset.

Learn more about RESA at realestatestagingassociation.com

Find Shell on August 2nd from 10:30-11:30 at her event, “Staging to Sell, Is This The Career For Me?” in the Building C Seminar Room, C174. Learn more about the event here.

Let us know if you are heading to Vegas as it’s coming up quickly! Nick is going LIVE at 4 pm PT every day of Market with Barry Livingstone, his very first guest on the show, Kelli Ellis, Christopher Kennedy and Dann Foley. There will be wine and it WILL be a good time!

  • Upcoming Events

Las Vegas Market – July 30 – Aug 2

BDNY 2017 – Nov 12 – 13

KBIS – Jan 9 – 11

ICFF Miami– Oct 3 – 4

  • Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on InstagramFacebook and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

141 – ICFF Show 1

ICFF show 1: Ethnicraft Founder and ICFF

On this episode of The Lounge, Nick joins us from ICFF New York! He speaks with Heather Wood, the marketing manager for ICFF, and Ethnicraft CEO and founder Benoit Loos. Nick welcomes back Benjamin Moore as our sponsor. He has almost exclusively used their paints for his painting businesses since the 90s. Also joining the team as one of our sponsors is Benchmade Modern! Edgar Blazona joins us to tell about his efficient, online, custom furniture company…that’s affordable too!

Marketing ICFF with Heather Wood

This year ICFF NYC is over 155 square feet filled with international exhibitors (750+) from Spain, the Philippines, Scandinavia, to Austrailia and Belgium. It is their 29th year in New York and 2nd year in Miami. ICFF Miami runs from October 3rd to October 4th at the Miami Beach Convention Center, and is currently 200 exhibitors and growing.

There are many challenges that Heather faces running an international furniture and design show. International shipping and setting up exhibition spaces are among the most difficult, most problems and questions have to do with logistics. There is a LOT to take care of in making sure everything runs smoothly for each exhibitor, such as managing press and media, shipping policies, language barriers, and networking. A large role Heather also plays is managing the attendee database, ensuring that all the high profile designers, architectures, manufacturers, and buyers attend. Being in marketing can be a catch-all position but Heather’s primary focus is to deliver rich content to the attendees. ICFF is a huge investment so she needs to make sure everything runs smoothly for both the exhibitors and the attendees, and that they all get everything they need/want out of the event.

New York has approximately 40-55,000 interior designers residing in the city, making it the largest concentration of designers in the world, so the main attendee market for the show is New York designers. Heather’s main marketing focus is print, digital, advertising, and social media (which is #1). This day in age (in the millennial era), Instagram is a very popular marketing source -everyone uses it- so it’s a great way for ICFF to receive gratification and respect. They can do sneak peaks and Instagram takeovers like they’ve done with Dorothy Mack and Jefferey Johnson. Check out their mix of contemporary meets classic at their handle @icff_nyc.

Learn more at www.icff.com and www.icffmiami.com

Getting to know Edgar Blazona and Benchmade Modern

Edgar joins us from his Mission District showroom in San Fransisco. He got started in the furniture business right out of high school, growing his own company. Edgar didn’t have enough money to buy furniture so he decided he would make it himself. A woman at a local gallery like a piece he made and wanted to sell it for him so he dropped it off on Friday… and voilá! It was sold by Monday. Edgar realized that it would be a long road ahead of him making furniture at a small scale so he stopped to work for The Pottery Barn. Here he learned about manufacturing on a much larger scale which helped kickstart his brand and his career.

Edgar then started his company True Modern which grew to its current size today and is sold through brick and mortar and online retailers. Then 3 years ago, he decided he was tired of hearing stories about how it took 15 weeks for customers to get furniture and by the time it arrived, they didn’t even like it. Thus, Benchmade Modern was born! Made to order, custom furniture in every shape and size that arrives in 7-10 days with 75 styles, including limited run fabrics at a great value. They make everything from 35 inches to 10 feet and you can use a sliding scale on their website to pick your size and see the price. And it’s all made right in California. Their aesthetic is no more modern than a boutique like Design Within Reach but they also want a mass appeal similar Crate and Barrel. So they meet somewhere in the middle.

Benchmade modern makes buying furniture easy. Edgar calls them the Warby Parker of online furniture except that delivering a sofa is a much bigger challenge and process. So, his goal is to take away the hangups of ordering furniture online, by sending out swatches, photos, and samples. You can even receive a printed out life size, full-scale version of your sofa to layout on the floor and sit on, in order to ensure it fits the room and amount of people you want on it. This experience shows you that they offer a good quality product and reflects the experience the customer will have with they actually decide to buy.

Edgar also claims they have the #1 best sofa bed ever made EVER so check it out on their website here.

Benchmade Modern offers a 20% off code to the trade and a discount to customers who order in large quantities. They support the interior design community by creating a product that can be designed and modified with ease of buying online AND it’s 30-50% cheaper than having custom made furniture built for you. At the bottom of the page, there is a Trade Program button. Fill out your info and then you will get the discount code and swatches to use to take to your clients!

Learn more at their website www.benchmademodern.com

Benoit Loos and Ethnicraft at ICFF

Ethnicraft is a company out of Belgium and joins us from their 2nd time at ICFF NYC. Their goal at the event is to connect with and see the reactions of the designers and architects (to their products). Even though they are based in Belgium they manufacture three different wood species in Indonesia (Teak), Europe (Oak), and the U.S (Black Walnut). Ethnicraft might buy wood in the States, ship it to Vietnam or Serbia to be manufactured and then ship it back to the states to be sold. A huge operation!

Benoit started the company 20 years ago with his copartner Philippe Delaisse. They were an accountant and an IT tech who’d been traveling and collecting various ethnic decorations from Bali as well as old Japanese cupboards. At the same time in Italy, they saw the clean contemporary style happening and had the idea to combine it with the authentic materials and wood they had bought. Two years later they began designing and making products. Today, they do their own distribution and recently set up a warehouse in High Point (and showed at the Spring Market for the first time). It hasn’t been difficult to sell to the U.S as Americans who visit Paris fell in love with them there.

Ethnicraft is in the middle of doing 50 shows all over the world in places like Paris, Stockholm, Mulan, Singapore, the Netherlands, the UK, Spain, High Point, and NY. At these shows, they evaluate competitors and customer responses. Benoit says that they see sales go up immediately from these events but they also help down the road and in the long run too. Customers have told him that they found out about Ethnicraft from a show they did two years prior. Benoit tells us how important it is to reach the right customer and make a mark on them.

Their natural, contemporary, high-quality wood is priced at a great value with 2-meter pieces (roughly 6.5 feet) priced at $3,000. Ethnicraft targets hospitality and only does customization for large products. Their residential sales are directed to retailers and not sold online. You can locate a store on their website using the Store Locator page. In new york find them at ABC showroom.

  • Upcoming Events

Las Vegas Market – July 30 – Aug 2

BDNY 2017 – Nov 12 – 13

KBIS – Jan 9 – 11

ICFF Miami– Oct 3 – 4

  • Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on InstagramFacebook and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

140 – Therese Virserius: A Worldly Hospitality Designer

Therese Virserius: A Worldly Hospitality Designer

On this episode of The Lounge, Therese Virserius joins Nick at Porcelanosa in New York to talk about her design business. She may have started out in law but today she is a multinational interior design business owner, there’s nothing unlawful about that. From Paris, Montreal, Berlin, to Brussels, Tunisia and New York Therese designs for hospitality all over the world.

Getting to Know Therese

Therese’s favorite fashion accessory is bracelets. She doesn’t have a favorite restaurant though because it honestly just depends on her mood and the weather. Home is Sweden, even though her offices are in New York and Paris, and truly she just loves all things Italy. Her friends might agree that wine is her drink of choice, whether it’s a light red or a Sauvignon Blanc. Therese travels 50% out of the month so its safe to say she’s a busy woman, but one place she’s never designed in is the Maldives, and she would love the opportunity (hint, hint).

How Mandarin Started it All

Therese never thought she would be doing interior design or end up in New York because her background is in law. When she was young, Therese was very interested in Asia so she left Sweden for China to get a BA in Mandarin. In China, she strictly did management and logistics for IKEA but soon began oil painting and having her own exhibits in Shanghai. Therese wanted an outlet to express herself, even more, so she opened up a store for product design. Her drawings were brought to life and made into products. She created anything from silverware to glassware, candles, fabrics, and napkins.

After 3 years of chaos in Shanghai, Therese moved to New York and went back to school at New York School of Interior Design to get some formal training. She worked and interned for Jeffrey Beers where she was tossed directly into the hospitality fire. Her first project was to renovate The Westin Fort Lauderdale.

The Business Today

The clients who come to Virserius Studio are ready for a change. When sourcing she looks for slim, delicate lines, but must remember hospitality pieces have to be durable. She wants products that could stand alone in an empty room and still ‘wow’ you. Her style is eclectic, and she enjoys mixing colors and patterns.

Therese’s New York office houses 13 people, from architects to designers, and her Paris office is more quaint with only 4. Therese often finds herself wishing she could be in both offices at once as meetings can sometimes overlap. Time is her biggest challenge – since she’s always traveling back and forth. Therese doesn’t micromanage her team as she believes they should be able to run without her. They need the freedom to be creative and let their minds flow on their own, but she also doesn’t want them to feel alone, so she checks in multiple times a day. Her role is to make sure the ship doesn’t go off course, make life easier for her designers, and make sure her people are happy (both clientele and her team).

There’s no slow period in Therese’s life. On top of it all she also still designs products, does custom furniture for every project, and owns an art company in Paris. She does everything from art printed on floors and walls, to sculpture, mixed media, prints and even an outdoor furniture line. See more at www.walterswicker.com

Dealing with bookkeeping and accounting are her least favorite task but she knows it is a necessity to be involved. Therese doesn’t have a favorite space to create because the experience of staying in a hotel is a journey. It begins when you enter and ends when you leave, so you must tell a cohesive story.

Current Projects

Her firm has been working on a year-long competition and was awarded The Cosmopolitan in Las Vegas, a 3,000 room renovation. It’s got “just the right amount of bad” Therese says, and the target completion is in 2018

They’re also repositioning a hotel in Tunisia to change the way it operates and facilitates. For example, adding in a sky lounge and move the presidential suite to a different location. She tells us the creme de la creme stay in this hotel, so no pressure.

She also collaborates with students to do artistic expressions in hotels like in Hotel Bloom. At any given point, she is working on 10-15 at a time.

Learn more at www.virseriusstudio.com

Chaise Lounge Updates

We’re gearing up for High Point Market fall 2018. Stay in the loop on our Instagram and Facebook pages.

The Student Lounge is up and running! Visit us to hear podcast episodes produced for students, by students.

Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook, and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

139 – Kim Vance: Creating Color in a Whole New Way

Kim Vance: Creating Color in a Whole New Way

On this episode of The Lounge, Kim Vance of Whyte and Company joins us from Dallas to talk about creating color in a whole new way: in sinks! Kim discovered a niche that didn’t previously exist and then filled it by manufacturing colorful sinks. Nick and Kim originally met at ICFF.

How it all started

Kim didn’t have any sort of background in plumbing but was actually a marketing person. One day she and her girlfriend started talking about how fun a colorful sink would be and googled ‘purple sink’, but nothing came up!  Unless it was glass or old, a purple sink was nowhere to be sold in the USA or in Europe. Kim pondered why we can order a spatula from Amazon and receive it on the same day, but we can’t buy a purple sink. The sink industry’s colors were so limited that they were essentially black, white, gray, beige, beige, and beige. So why was no one doing it?

Kim decided to take matters into her own hands. Now for the first time in 40 years, color is taking over plumbing in over 30 standard colors, but this time in an updated, clean, European inspired look. And people are ready for it. Not only do designers LOVE it but the clients are reaching out to designers because they HAVE to have it.

The Logistics

With no plumbing background, Kim had to learn all about sinks, sink manufacturers, and all of the who? what? where? when? how? questions of the sink industry. Today, she can’t believe how fun product design really is and loves inventing amazing colors with her “colorista” team (including Kerrie Kelly, and Michel Boyd).

Originally, Kim dove right in and began manufacturing in Mexico but after realizing how important quality control is, she moved her team to the U.S. All of the sinks are made to order with only a 4 week turn around, and while there are standard designs and colors, Kim says,”if you can dream it we can make it.” Custom is the word. If there are quirky spaces and niches to fill, she can do it and at the SAME price point. The solid surface material that they use is so malleable that it costs the same to manufacture, meaning there’s no upcharge on them or YOU. Their style suits contemporary to transitional.

The hardest thing early on was figuring out the properties of the materials. Making sure they are durable and won’t chip was very important to Kim, so she had to figure out what could and couldn’t be done with the materials from both a color and a design perspective.

Why Whyte?

Kim tells us that the color white is the encapsulation of all color- she wanted a name with meaning that felt relatable. Growing and getting your name out there is definitely a challenge. She was nervous about being able to sell color to the clients and not just to designers, but clients have been the ones most excited about it. A lot of people find them through Instagram.

Breakfast at Tiffany’s is Kim’s favorite color, it’s the first color she fabricated and a customer favorite. The most sought after color though is Sweet Plum by Lisa Escobar which is very popular for small urban spaces. Shay Blue is a cobalt blue and also very popular. Blush is the most requested sample, and not just for kids spaces.

What the business looks like today

Whyte and Company have only been selling since January so 6 months in, it’s still early. She’s thrilled that people are stopping in their tracks at the showrooms to look at the sink. People are very excited about using color and having another dimension to it. No one can compete with it! People are actually getting excited about plumbing, who knew that would ever happen? Kim’s advice? Don’t install these sinks in your bathroom if you don’t want everyone who goes through to take a sink selfie.

Whyte and Company sell to the trade, so not directly to clients, but they are carried by build.com and you can go to their website and apply to be a member of the trade.

E-mail info@whyteandcompany.com if you have any questions and learn more at www.whyteandcompany.com

  • Upcoming Events

PCBC – June 26 – 28

Las Vegas Market – July 30 – Aug 2

BDNY 2017 – Nov 12 – 13

KBIS – Jan 9 – 11

  • Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

137 – Blaze Makoid Architecture

Photography by Joshua McHugh

Blaze Makoid Architecture

On this episode of The Chaise Lounge, Nick chats with Blaze Makoid of Blaze Makoid Architecture. Blaze shares with us the challenges of starting his own business, how he get’s the word out about his firm, and what’s on the horizon.

Getting to know Blaze

Blaze Makoid is joining Nick in The Lounge from Sag Harbor, NY in the Hamptons, where he looks forward to the beautiful weather and social seasons. Blaze also looks forward to vacations with his daughter. They travel out of the country on winter vacations for skiing trips. Blaze also enjoys a good cocktail – Manhattans, martinis, and tequila.

How Blaze got into architecture

Blaze showed interest in architecture as early as 4th grade. He always wanted to draw. Later on, Blaze attended the Rhode Island School of Design (RISD). Classes were set up as trimesters and students were encouraged to take classes outside of their focus over the winter session (like furniture making, glass blowing, painting, and more), which he did. Blaze worked at GBQC Architect Firm in Philidelphia for a year in order to save up to travel to Europe.

After school, Blaze moved back to Boston, where he worked for Kallmann McKinnell & Wood Architects. Then he worked for two Alumnus of the firm and began in high-end luxury residential design. He very much enjoyed the vibe and intimacy of being in a small office. Blaze continued to excel in his career and found himself at a larger company as a director of design for Hillier and ECCB. He was building college academic and institutional buildings but hated what he was doing because he was doing very little design but instead doing lots of managing. Blaze was faced with the challenge to overcome his fear of the unknown by starting his own firm. He couldn’t reboot and get excited about managing long projects once again. Blaze recalls wearing many hats including being an architect, a consultant, an accountant, a salesperson, an HR person and more. He had no training and had to learn everything on the fly. Blaze also discusses the difficult task of not being shy and “talking money” with clients so you can be paid for the work you do.

Blaze’s firm downsized during the economic downturn, but they survived. Blaze mentions that the firm was reduced down to one. He didn’t even take a salary for a while and accepted payment plans from clients. This turn of events allowed Blaze to slowly hire people who were excited, ready to work, and talented. Blaze continued to only focus on modern architecture, which was hard at the time, but now the firm has an identity.

What the business looks like today

Blaze Makoid Architecture focuses on residential architecture, with most of their work in the Hamptons. The business has grown steadily and Blaze has a goal of one project outside of the Hamptons per year. Blaze also has an office in Tahoe. This remote employee was ready for a change. Since Blaze trusts him completely, he was able to offer this opportunity.

Getting the word out

Blaze recently hired a PR firm in order to get maximum exposure for promoting three different projects he was working on. He also runs advertisements in various print publications during the summer based on competition. Blaze has formed strong relationships with real estate agents, attorneys, builders, and surveyors. He’s started networking at social events and parties, invests time combing through newspapers every week and pouring over real estate ads, and even writes letters to brokers.

What’s next?

Blaze and his company moved into a new space six weeks ago, where they are focusing on bringing in new work. The firm continues to expand by growing by a third over the last five months.

Learn more about Blaze Makoid Architecture on their website and Instagram.

  • Upcoming Events

PCBC – June 26 – 28

Las Vegas Market – July 30 – Aug 2

BDNY 2017 – Nov 12 – 13

KBIS – Jan 9 – 11

  • Wrap Up

 If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com.  Lastly, find The Chaise Lounge on Instagram, Facebook and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

136 – Anthony Michael: Chicago Designer of High-end Homes and Yacht Design

Anthony Michael: Chicago Designer of High-end Homes and Yacht Design

On this episode of The Chaise Lounge, Nick chats with Anthony Michael of Anthony Michael Interior Design. Anthony is passionate about design and shares his 30+ history in the industry, how he manages clients and his enthusiasm for yacht projects.

Getting to know Anthony

 Anthony Michael is calling in from Lincoln Park, but didn’t grow up far from there. He loves Romantic Comedies, especially Under the Tuscan Sun. Anthony loves bracelets, shoes, and sunglasses – and owns an abundance of all three! Though Anthony can’t even think about not being a designer, he imagines that he would be a teacher, writer, chef, or even an archaeologist.

How Anthony got into design

Growing up, Anthony’s mom always had a project going. The house was in chaos, but he was always intrigued with the process and transformation. As a young kid, he found himself reading Architectural Digest and House Beautiful, not comics like his friends.

Anthony went on to pursue a Bachelor’s degree in architecture and ultimately a Master’s abroad, in Paris. His mindset totally switched from survival to expanding his knowledge. After school, Anthony worked for someone else but found it difficult to not follow his own thoughts and opinions. He understood the value of working your way up in a business, as his parents always owned restaurants, but found it tough in this instance. Anthony opened his own firm with a $5000 loan. His first client, Mrs. Banks, is one of his best supporters, and the rest is history.

What the business looks like today

Anthony mentions the ebbs and flows of the business. He currently employs about 8 individuals who work on 20+ projects at a time within the US and Puerto Rico. The projects include repeat customers, high-end residential, and restoring yachts.

Anthony believes in giving clients what they want but knows to keep in mind that he was hired for a reason- his expertise. He lives vicariously through his clients. Anthony and his team do not work in phases, but rather on whole homes. His firm does not stage homes to sell, but when a home designed by him is on the market, it is often furnished and sold quickly.

Managing a client

Anthony and his team have honed in a process for interacting with clients that includes: a first meeting to get an idea of each other’s personalities, budget, and expectations; then a presentation of image boards, textiles, and floor plans; next a follow up with all details, elevations, etc; followed by a budget meeting. Around week eight, project work begins. Anthony kicks the client out for about a week until the project is installed and revealed. He then meets with the client the next day to review and walk through tutorials. Anthony and his team take care of this client all year, even decorating for the holidays! The approach is very proactive and tends to eliminate issues that could pop up.

Designing yachts

Growing up, Anthony’s parents had a boat that they restored over 15 years ago, Anthony found a boat in bad condition and ended up restoring it himself over the next nine months. People noticed the boat and Anthony. He was able to make a nice profit and continue the process every year. Each year, the project grows and Anthony continues to learn more and more about the materials and design for yachts. His next boat is launching on June 15.


Getting the word out

Anthony relies on word of mouth and repeat customers. He saw a need for keeping up with marketing and decided to employ an in-house team for social media, editorial content, and influencer relationship management. He cited the old adage, “Spend money to make money.”

Anthony and his business continue to evolve, and he hires people who are smarter than him! Learn more at Anthony Michael Interior Design.

  • Upcoming Events

NeoCon – June 12 – 14

PCBC – June 26 – 28

Las Vegas Market – July 30 – Aug 2

BDNY 2017 – Nov 12 – 13

KBIS – Jan 9 – 11

  • Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com.  Lastly, find The Chaise Lounge on Instagram, Facebook and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!