New York

S21 E5 – Finding Second Careers in Design with Hannah Crowell

This week on The Chaise Lounge, Nick welcomes Hannah Crowell, the principal of the Nashville-based Crowell & Company Interiors. They talk about Crowell’s journey from theater major to successful designer, “Designing Women” and what exactly Nashville hot chicken is.

255 – Live from High Point: Thom Filicia + Tim Branscome

Welcome back to The Lounge! Today, Nick sits down with Thom Filicia and Tim Branscome at High Point Market! Thom and Nick get into the business of television and design, while Tim and Nick talk about the platform for emerging artisan designers, Planet Seven.

249 – Michael Wood and Peter Lang: Growing the Business

Welcome! Today in the Lounge, Nick is joined with Michael Wood, from the heart of New York, and Peter Lang, the designer CPA. Peter chats with Nick about his latest book and the importance of having an accountant to manage all your numbers as a designer. Nick and Michael chat about designing in New York and being an entrepreneur.

145 – Francesca Bucci: Cruise Ship Designer

Francesca Bucci: Cruise Ship Designer

Today in The Lounge, Nick sits down with Francesca Bucci to talk about a BIG topic: how to design Cruise Ship interiors. 

Getting to Know Francesca

Francesca Grew up in Rome, Italy, came to U.S after she earned her degree in architecture, and finished her studies at Cornell. Sardinia and Bermuda are her two favorite places to vacation as she loves being close to the sea. Her favorite fashion accessory is a headband; they’re a little retro, unexpected, or even preppy. If she wasn’t designing cruise ships, she’d either be singing or figure skating. As an Italian, her drink of choice is obviously wine- “don’t ask an Italian a question like that” says Francesca. She loves cooking and entertaining, so, she would rather stay home than go out but does gravitate towards French restaurants.

Finding Ship

When Francesca studied Architecture at the University of Rome, it wasn’t interior-oriented, which is why she finished at Cornell. Her education in Rome was focused on architectural history, restoration and all of the technical aspects. Francesca first became interested in architecture in High School because she has a passion for drawing. Specifically, she loves drawing cartoons. In her cartoons, she is able to write the story of a building, as they take place in and are inspired by Rome interiors.

Francesca’s first employer out of school was Perkinson Whales in Washington, DC. She felt like she was at a disadvantage compared to people who did all of their schoolings in the U.S. because she was much older and lacked the interesting theoretical knowledge one might learn in the U.S. In Italy you get out of school when you 25-26 versus 22. She felt as though her knowledge was basically useless in the States, where sketching and hands-on practices were practical. So, she jumped right in and had to learn at a fast pace everything there was to learn.

Francesca’s first task at the job was solely to put project slides in containers but it didn’t matter, she was on top of the world just to have a job in an American firm. Later, she transitioned into a drafter position and her employers picked up on her keen eye for details and started to teach her more. After, she worked in a couple firms in DC then moved to NY, where she learned a lot. After 4-5 years, Francesca found herself with little knowledge on how to specify things so she went to learn! The next firm she worked at is where she learned the specialization of retail, residential, and cruise ship lines.

The Business Today

There are a lot of custom elements that go into a cruise ship. One must consider the weight and size of everything, how the ship is built, compliances, materials and outdoor elements. You need to be able to determine the parameters in a flexible way, as the building code is 10 times bigger than in NYC. There is a big learning curve when doing cruiseship interiors as it would be very challenging to learn how to build a ship in the span of one project. 

Based in New york in Times square, BG Studio International, Franseca’s firm consists of 15 people, a small firm with big projects. Projects often last 3 years and the team does multiple vessels at the same time.

  • Upcoming Events

BDNY 2017 – Nov 12 – 13

KBIS – Jan 9 – 11

ICFF Miami– Oct 3 – 4

High Point Market Oct 14 – 18

  • Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on InstagramFacebook and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

140 – Therese Virserius: A Worldly Hospitality Designer

Therese Virserius: A Worldly Hospitality Designer

On this episode of The Lounge, Therese Virserius joins Nick at Porcelanosa in New York to talk about her design business. She may have started out in law but today she is a multinational interior design business owner, there’s nothing unlawful about that. From Paris, Montreal, Berlin, to Brussels, Tunisia and New York Therese designs for hospitality all over the world.

Getting to Know Therese

Therese’s favorite fashion accessory is bracelets. She doesn’t have a favorite restaurant though because it honestly just depends on her mood and the weather. Home is Sweden, even though her offices are in New York and Paris, and truly she just loves all things Italy. Her friends might agree that wine is her drink of choice, whether it’s a light red or a Sauvignon Blanc. Therese travels 50% out of the month so its safe to say she’s a busy woman, but one place she’s never designed in is the Maldives, and she would love the opportunity (hint, hint).

How Mandarin Started it All

Therese never thought she would be doing interior design or end up in New York because her background is in law. When she was young, Therese was very interested in Asia so she left Sweden for China to get a BA in Mandarin. In China, she strictly did management and logistics for IKEA but soon began oil painting and having her own exhibits in Shanghai. Therese wanted an outlet to express herself, even more, so she opened up a store for product design. Her drawings were brought to life and made into products. She created anything from silverware to glassware, candles, fabrics, and napkins.

After 3 years of chaos in Shanghai, Therese moved to New York and went back to school at New York School of Interior Design to get some formal training. She worked and interned for Jeffrey Beers where she was tossed directly into the hospitality fire. Her first project was to renovate The Westin Fort Lauderdale.

The Business Today

The clients who come to Virserius Studio are ready for a change. When sourcing she looks for slim, delicate lines, but must remember hospitality pieces have to be durable. She wants products that could stand alone in an empty room and still ‘wow’ you. Her style is eclectic, and she enjoys mixing colors and patterns.

Therese’s New York office houses 13 people, from architects to designers, and her Paris office is more quaint with only 4. Therese often finds herself wishing she could be in both offices at once as meetings can sometimes overlap. Time is her biggest challenge – since she’s always traveling back and forth. Therese doesn’t micromanage her team as she believes they should be able to run without her. They need the freedom to be creative and let their minds flow on their own, but she also doesn’t want them to feel alone, so she checks in multiple times a day. Her role is to make sure the ship doesn’t go off course, make life easier for her designers, and make sure her people are happy (both clientele and her team).

There’s no slow period in Therese’s life. On top of it all she also still designs products, does custom furniture for every project, and owns an art company in Paris. She does everything from art printed on floors and walls, to sculpture, mixed media, prints and even an outdoor furniture line. See more at www.walterswicker.com

Dealing with bookkeeping and accounting are her least favorite task but she knows it is a necessity to be involved. Therese doesn’t have a favorite space to create because the experience of staying in a hotel is a journey. It begins when you enter and ends when you leave, so you must tell a cohesive story.

Current Projects

Her firm has been working on a year-long competition and was awarded The Cosmopolitan in Las Vegas, a 3,000 room renovation. It’s got “just the right amount of bad” Therese says, and the target completion is in 2018

They’re also repositioning a hotel in Tunisia to change the way it operates and facilitates. For example, adding in a sky lounge and move the presidential suite to a different location. She tells us the creme de la creme stay in this hotel, so no pressure.

She also collaborates with students to do artistic expressions in hotels like in Hotel Bloom. At any given point, she is working on 10-15 at a time.

Learn more at www.virseriusstudio.com

Chaise Lounge Updates

We’re gearing up for High Point Market fall 2018. Stay in the loop on our Instagram and Facebook pages.

The Student Lounge is up and running! Visit us to hear podcast episodes produced for students, by students.

Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook, and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

117 – Larah and Dieter: A Power Couple in Design and Branding

Dutch East and Warren Red

Larah and Dieter: A Power Couple in Design and Branding

On this episode of The Lounge, Nick chats with Larah Moravek from Dutch East Design and Dieter Cartwright from Warren Red. This power couple shares their journey from their design beginnings, the chance at meeting through a mutual friend, and how they have joined forces.

Dieter Cartwright

Getting to know Larah & Dieter

Originally, Larah is from Illinois. Her family moved to England, then Texas. She has been in New York for the past sixteen years. Larah loves Spanish and Portuguese wines and the movie Captain Fantastic.

Dieter is from Tasmania, Australia. He has been in the US for ten years now. Dieter enjoys beer, wine, and cocktails. Larah and Dieter met through a mutual friend/vendor and are currently married and live in New York.

How did Larah & Dieter get into design?Dutch East - hospitality design

Dieter always wanted to be an architect. As his parents built their house, he followed the architect around everywhere. Dieter even went so far as to observe meetings between his parents and the architect.

He started to work towards becoming an architect, but was sidetracked as a beekeeper, then hair dresser, then back to studying architecture.

Interior design was never his initial goal. Dieter gained experience in bartending and working in hospitality, which ultimately proved invaluable in his design career. Soon, Dieter started working for a designer in New York, but then the economy dropped. He managed to combine getting laid off with starting his own company.

Larah was not interested in design until later in her life. She grew up interested in poetry and animals. Larah soon found out that she wasn’t cut out for working in a hospital, but she did start to understand how space affected people physically and mentally. She switched her major from biomedical science to interior design.

After traveling for six months, Larah was able to start her own company. Today she typically works on bars and restaurants and wants to create spaces that encourage good social dynamics.

Larah and Dieter began working on projects together and have even begun pitching together. This has allowed for them to expand their bandwidth and offerings to clients. Now Larah and Dieter have decided to merge their companies while keeping Dutch East focused on interiors and Warren Red focused on branding.

Laura Moravek

What does the business look like today?

Larah and Dieter employ two interior designers who work with them. They like to hire people with prior history in other fields, like law and construction.

As a business owner, Larah finds it challenging to balance big picture ideas and strategy with daily minutiae and client relations. She wants to understand and respect everyone. In addition, Dieter doesn’t have a lot of experience working for someone, so he likes to challenge the status quo.

How to get into hospitality

If you are a designer looking to get into the hospitality design industry, Larah and Dieter would first recommend understanding why this field appeals to you. While there is no right or wrong answer, it can be helpful to know what excites you.

They also recommend looking into who is building and hiring and making connections. Referrals and word of mouth are huge within the design industry. Most things come through an introduction or referral, not cold calls. Larah and Dieter are constantly trying to foster a larger network and engage with people.

Hospitality design Dutch east

What’s next?

Larah and Dieter mentioned that lots of change is happening. They want to allow for themselves and their employees to pursue personal passions and work towards common goals. They are interested in owning and operating a small hospitality location, perhaps a bar.

To learn more, please visit Larah and Dieter on their website.

hospitality design

  • Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

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