Interior Design PR and joining getting involved in an Association
On this episode of The Chaise Lounge, Nick chats with Andrew Joseph from Andrew Joseph PR, and Phyllis Harbinger jumps in with some tips on getting involved with American Society of Interior Designers (ASID).
Getting to know Andrew Joseph from New York (3:55)
Located in New York, Andrew Joseph starts his days around 4am. This ensures he is able to properly service his clients around the world. Andrew also admitted that starting his day so early allows him to indulge in mid-day naps.Few people know that Andrew came from humble beginnings in a small farm community in Oklahoma. If he wasn’t working in public relations, he would likely be a farmer like his sister’s family.
How did Andrew get into public relations? (9:00)
Andrew moved to New York 17 years ago and landed his first job as a research assistant at Vanity Fair, before moving on to other publications. In these positions, he noticed a great deal of turnover and realized this profession was not right for him. However, while in these jobs, Andrew was able to interact with the public relations departments and fell in love.
Andrew moved on from fashion and found a firm that exclusively represented architects, interior designers, and luxury home furnishings. He mentioned that fashion is ephemeral and moves fast, where interior designif focused on the home that sustains and supports your soul.
What does Andrew’s business look like today? (12:31)
Currently, Andrew Joseph PR employs four individuals full time and additional interns from all walks of life. The team services 15 clients and is on a growth curve. Andrew and his team fulfill about 50% of their clients’ pipelines with traditional public and media relations opportunities including print publications, speaking gigs, etc. However, based on compiling the average number of print opportunities, the team was able to see the limited inventory available, which led to a greater understanding of what they can offer. Andrew Joseph PR is not only a creative resource for magazines, but also provides more non-traditional opportunities for its clients, including social media, blogs, and podcasts.
Andrew really looks to make sure potential clients are the right fit and has even turned clients down. He stated that his company delivers on agreed upon goals and objectives, not just bringing in new business. A few words of wisdom from Andrew include – This is a visual industry. You need a good website, images, branding, and to document your work over time.
If you would like to connect with Andrew:
Associations with Phyllis Harbinger (40:19)
Phyllis has been a member of ASID since 1990, when she joined as a student. She mentioned that serving in associations like ASID, IIDA, NKBA, etc. provide leadership opportunities and allow you to hone your skills in dealing with all kinds of personalities.
Phyllis was asked to run for president, turned it down, and then later realized that she was interested in the opportunity. She was able to serve as president and now is a chair on the chapter support team at national level where she supports and councils eight presidents. Phyllis has enjoyed unexpected opportunities since being involved in ASID, including: panel discussions, speaking gigs, and even a book deal.
In the beginning, Phyllis volunteered on committees. She found a support system within ASID and developed meaningful relationships. And recommends the same path – Join committees to see how it works and then think about leadership. Get information on available committees and how they support board members. It’s OK to move around until you find one you like. Your profession will continue to advance if you support it through an organization. Overall, Phyllis said that ASID has made her a better business person and a better leader.
On a separate note, Phyllis was invited to participate in George To The Rescue, an NBC show that provides home renovations for deserving families all via donations and pro bono work. Phyllis is extremely passionate and excited about this opportunity. The episode will air in February.
If you would like to connect with Phyllis:
If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!