This week on The Chaise Lounge, Nick welcomes Hannah Crowell, the principal of the Nashville-based Crowell & Company Interiors. They talk about Crowell’s journey from theater major to successful designer, “Designing Women” and what exactly Nashville hot chicken is.
There isn’t a project that leaves Michael Wolk Design Associates without Michael Wolk personally approving it. He has always been a hands on designer that turns discussions into creations. Stemming from an early love of art, the Brooklyn born Michael Wolk attended Pratt Institute where he graduated with an Industrial Design degree with honors. In college he started designing and building custom furniture as well as designing interiors for lofts. His design and furniture journey brought him to Florida where in 1984, after working for other companies and personally traveling the world; he chose to call Florida home. Focusing mainly on residential and hospitality design – the company has continued to grow.
The growth of Michael Wolk Design Associates has a lot to do with the style in which the company markets itself. With everyone on social media, Michael feels you need to be more in tune with your marketing in order to increase market share. The studio used to rely on paid print ads but now they find publicity a better venue for building the brand, both in print and online. And of course a large portion of Michael’s business is ‘word of mouth’ (roughly 80% is referral/client relationship based). Michael believes that marketing and networking is farming not hunting, you plant the seeds and help it grow before you are able to see the returns.