Betsy Helmuth: Affordable Interior Designer
On this episode of The Louge, fellow podcaster and interior designer, Betsy Helmuth joins us to talk about Affordable Interior Design and how to design your own home on a budget, at your leisure. Her podcast, Big Design, Small Budget runs every Tuesday and is available on iTunes where she spills inside tips on design and how to do it yourself.
Getting to Know Betsy
Betsy waits all week for her Saturday night tradition of going to Outback Steakhouse with her family and ordering a martini. She recently became a suburban mom, moving her life to from NY City, where her business began, to Westchester. Her business has expanded from Manhatten to the suburbs and now, across the globe online.
Inside Affordable Interior Design
Besty’s company only consists of 5 designers and 2 handymen yet they get 8-15 new clients every week, and design 500-700 spaces a year! They’ve worked with everyone from hoarders to billionaires.
What makes Affordable Interior Design, affordable, is offering flat rate plans that tell clients exactly what to do and buy, so they can execute it on their own time and at their own rate. The whole process only takes 6 hours! 2 hours are spent meeting in person or online, 2-3 hours are reserved for the designers to ‘shop’ online and build a mood board, and the last hour is to meet back up on the phone to look at and tweak items. All that is left is for the client to execute the vision! Now they can budget accordingly. 90% of Betsy’s business consists of this plan that clients implement on their own, but they do offer packages where the designers do everything as well, it’s just more expensive as you have to pay for their time.
Betsy never spent a lot of time on advertising, if any at all, as her name advertised for itself. If anyone googles “affordable interior design,” her website pops up. Which, is exactly what the user is looking for. Then her reviews, referrals, history, and designers’ degrees and high-end experience leads people to stick around and use the service.
Recently though, for the last 3 months and for the first time in 10 years she has started marketing and hired people to help. As the company grows and more designers are added to the team, she wants to make sure clientele is still growing also.
Betsy has an impressive repertoire of PR but has never paid for any of it. Each exposure has its own story and some were as simple as a Google search. Find her on the Today Show, the Wall Street Journal, LifeTime, NBC, CNN, USA Today HGTV, the DIY Network and more here. Betsy shares with us that TV exposure doesn’t really translate to clientele at the time, but instead, after the fact it gives credibility and interest. A lot of marketing is about good photography and Nick tells us his secret hack on how to get high-quality pictures for cheap.
Inside The Podcast: Big Design, Small Budget
Betsy’s had her podcast now for a year and a half now. She believes that knowing how to design is a right, not a gift. You shouldn’t have to hire someone. The principals of design can easily be learned by anyone, you don’t need a magic eye. Betsy is passionate about giving away her design secrets and imparting everything she knows on others. You have to live in your home, so you should be comfortable doing so. Betsy also tells us how she got started in the podcast world and how it has helped reach and boost her online platform which includes design classes, design packages, and her book.
Of everything, Betsy loves that the items she chooses can really make a difference in people lives. She tells us that she truly believes furniture can change people’s lives.