This week, on the first regular Chaise Lounge episode of the season Nick chats with Michigan designer Jean Stoffer. Stoffer is another designer who found out about design as an adult. She grew up in a cozy home that was never intentionally designed, and got a business degree. She discovered the craft of design when she got a job as a business administrator at a design firm where the designers turned her interest into an informal apprenticeship, teaching her how to draft and why choices get made. And one day, a friend of her mother’s called looking specifically for her to help out with her house now that all her kids were off at school. And, through word of mouth, empty-nesters kept seeking her out.
3D Rendering and Social Media
Today in The Lounge, we are joined by Carla Espino, project manager of the 3D Rendering Department for Porcelanosa and Natalie Reddell, Commander In Chic. Nick and Carla discuss the process of having a 3D rendering made from Porcelanosa. Nick and Natalie talk about her start in interior design and how she got her nickname. They both let us know what they will be doing at High Point Market.
Getting to Know Carla
Carla works in New Jersey at Porcelanosa’s corporate headquarters. She works with everyone, from retailers, designers, to contractors. Carla went to school for Architecture in the Dominican Republic. She has worked for Porcelanosa for two and a half years.
Porcelanosa’s FREE 3D Rendering Services
3D renderings are a complimentary service Porcelanosa offers to customers to visualize what a project will look like before it’s completed. Their products include cabinetry, plumbing fixtures, bathroom furniture, ceramic tile and flooring. Walk-in clients can go to the showroom and sit down with a design consultant who will talk them through products, materials, and finishes. It can be hard to visualize what a room is going to look like once everything is chosen, so a rendering is put together a with a few different options, such as vanities or countertop finishes. This helps the client make up their mind about what they want their space to look like. If you’re a designer, an architect, or anyone with a client, you simply send Porcelanosa your floor plan, elevations, and finishes, and they will send the rendering back to you and your client. It’s as simple as that.
Nick’s OWN 2D Rendering Designs
Nick sent in the floor plan and dimensions for his Master Bathroom and Porcelanosa sent back two potential designs to remodeled his bathroom with Porcelanosa products. Check them out below!!
Getting to Know Natalie
Natalie Reddell is the owner of Commander in Chic. Her favorite fashion accessory is handbags: if it’s sparkly she loves it! Natalie’s favorite room in her home is her dining room because her walls are Greece-ocean blue. Natalie loves decorating for her guests. She is from central Florida and now lives in Virginia. When asked beer, wine, or cocktail, she doesn’t drink so she prefers diet coke.
Natalie first got into interior design when she started remodeling her dollhouse at the age of four. She even used toothpaste caps as lampshades. She was also fascinated with psychology as a kid so she went to school with the intent of getting a psych degree, yet always found herself in design stores. Natalie is glad she studied psychology first because a huge part of design is taking mental care of your clients. She puts her heart into her designs and her clients love that. Natalie received her interior design degree at Florida State and did a Parson’s program in Paris for a semester. She works for herself and loves designing entire homes.
Commander In Chic
Commander In Chic came about as Natalie started reviewing products she’d bought on her Instagram account, which gained a following. She got the name from a nail polish that she loves. Her friend convinced her to start a blog and Natalie began using the hashtag #CommanderInChic. The rest is history: it’s been her brand ever since and she’s even trademarked it! It’s always the first hashtag she uses, so you could say it’s her signature too. Natalie loves hashtags so much that she bought a hashtag which appears in her posts quite often. It was rusty at first but she spray painted gold and put sequences on it. This is how her hashtag, #thegoldenhashtag, got its start.
The Business Today
Natalie has two businesses: her interior design business and her golden hashtag business. She currently has about ten products, works on vacation homes and mostly does residential projects. Natalie will be at High Point Market for about a week but while she’s there her projects don’t take a backseat. She multitasks by planning around it, creating installation dates prior, and always being available to her clients, even when she’s out of town.
Natalie at High Point Market
Natalie is doing an Instagram takeover for Highpoint on Friday, October 13th. Natalie will also be sharing her design expertise at a panel called Bold Color Pattern on the 15th and doing a tour on the 16th, click here for more information, and don’t forget to RSVP. Natalie’s favorite vendors at High Point are CR Laine, Gabby, Woodbridge Furniture, and Universal Furniture. She loves Universal furniture because they have a quick turn around time, about two weeks, which is great for clients. She also loves it because at Market she can see their furniture and then relay information about a certain piece to the client. Natalie is an antique junkie and loves shopping product in all the showroom at High Point.
Natalie also recommends the High Point Market App because it reminds her what events she is missing and might still have time to go to or if she forgot to visit one, she can put it on her schedule for the next day.
Design Manager is a great resource to track all of your business projects. It is an affordable system with easy to follow tutorials. Design Manager also offers a 30 day FREE and a 120-day MONEY BACK GUARANTEE, so there is nothing to lose. If you haven’t tried it yet go ahead and give it a go!
Porcelanosa offers FREE 3D Renderings services and also many other great products and services, so be sure to check them out as well and stop your local Porcelanosa showroom.
- Upcoming Events
High Point Market – Oct 14 – 18
BDNY – Nov 12 – 13
KBIS – Jan 9 – 11
Atlanta Market – Jan 9 – 16
Dallas Market– Jan 17 – 23
Las Vegas Market Jan 28 – Feb 1
If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook, and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!