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S23 E14 – Highpoint Warmup with Andrea Schumacher

Today on the Chaise Lounge, Nick is joined, for the first time, in the studio by Denver designer Andrea Schumacher, the principal of Andrea Schumacher Interiors. 

Schumacher talks about her transition from fashion to interiors, expanding out to Santa Barbara and her plans

S23 E11 – Instagram-First Marketing with Karen B. Wolf

Today on the Chaise Lounge, Nick welcomes Karen B. Wolf, principal of Karen B. Wolf Interiors to the show. Wolf fell in love with art as a child but only found it as a career after years in marketing. Now she combines both skill sets in her business.  

Wolf started her career double majoring in marketing and fine arts. She remained interested in design but followed the marketing path beyond undergrad because there seemed like a greater and more stable demand for marketing. She worked in marketing for years, even managing a company’s QVC-handling arm. But eventually she went to Parsons School of Design at night to get certified in interior design so she could get back into more tactile arts. 

Karen B. Wolf learned everything she needed and got started, founding Karen B. Wolf Interiors in 2009. Since then, Karen B. Wolf Interiors has become a small but thriving company with an eye on changing trends. 

Wolf believes that interior designers need to market their businesses by leading their marketing with a strong visual element. She says Instagram is more important for hooking clients than the website is because potential clients will filter through the Instagram to the website.

To see what that looks like, you can find Karen B. Wolf Interiors @KarenBWolfInteriors and then visit the website KBWInteriors.co

They go to Instagram first. And then they go to your website.

Karen B. Wolf

Chaise Lounge Updates

We’ll be covering Fall High Point Market 2019! Stay in the loop on our Instagram and Facebook pages and keep an eye our for our upcoming market events!

Our new podcast Coast to Coast Design is live! Give it a listen to learn about just how many ways there are to run a design business.



Upcoming Markets

High Point Market – Oct. 19-23 2019

BDNY – Nov. 10-11, 2019

Wrap Up

If you would like to hear more episodes, please visit us on iTunes, Spotify or your favorite podcasting app! We’d love it if you post a review, you may even hear your review read live on our next podcast. Also, find The Chaise Lounge on Instagram, Facebook, and Twitter. With that said, keep dreaming big, and keep designing a great design business. See ya!

S23 E9 – Be Blunt and Get It Done with Victoria Sanchez

Today on the Chaise Lounge, Nick joins Victoria Sanchez in a conversation about knowing your worth, charging for services and how it gets easier with practice.

S23 E8 – Die-hard Designer John McClain

On this new week of the Chaise Lounge, Nick talks with John McClain of John McClain Design about passion, the power of marketing by being on TV and the value retail locations can add to a design business. 

S23 E7 – The Value of Experience Lisa Davenport

Today on the Chaise Lounge, Nick welcomes Lisa Davenport to the show. Davenport is the principal of Lisa Davenport Designs. After realizing she wasn’t cut out to work a graphic design job in a cubicle, she took a job at a paint store where one client appreciated her color recommendation to heart and wanted more even more interior design from Davenport who was only just realizing she might have the knack. Then, when her daughter was 9-months-old, she went back to school to learn interior design.

S23 E6 – Getting Salty and Saying “No” with Kate Lester

Today on the Chaise Lounge, Nick talks to Kate Lester of Kate Lester Interiors about growing up in Southern California, wanting to grow up to be rich and evolving into a designer and how fun it is to tell people “No.”