Welcome! Today in The Lounge, Nick sits down with celebrated California designer Raili Clasen. Raili has a very interesting and unique background and a great story. She is self-trained but she has become a highly sought-after designer in her native Orange County.
Raili got her start in design late on. She originally trained to be a newscaster, and then she had a stint as a flight attendant before getting into the surf industry. The famed designer Mossimo was a family friend and he encouraged Raili to pursue a marketing role in the surf industry, which led to her launching the Roxy line for Quicksilver.
After the Roxy line blew up, Raili left to start a successful houseware company, Alice Supply, before “literally falling into” interior design. The designer she hired for her house got married and left for Europe mid-project, leaving Raili stranded, but she was determined to finish the project on her own.
From there, Raili’s design career unexpectedly took off. Her home was featured in magazines and was part of an Orange County charity home tour. After printing 200 business cards and leaving them out, she got her first paying clients and hasn’t looked back. These days Raili has more business opportunities than she can handle and is committed to streamlining her business in order to continue providing the same level of care, professionalism and passion with every project she takes on.
Chaise Lounge Updates
Look forward to guest hosts Stacy Garcia, Toma Clark Haines, Rachel Moriarty and Chade James mixed in with classic Nick May episodes.
Our new podcast Coast to Coast Design is live! Give it a listen to learn about just how many ways there are to run a design business.
If you would like to hear more episodes, please visit us on iTunes, Spotify or your favorite podcasting app! We’d love it if you post a review, you may even hear your review read live on our next podcast. Also, find The Chaise Lounge on Instagram, Facebook, and Twitter. With that said, keep dreaming big, and keep designing a great design business. See ya!