Today on the Chaise Lounge, Nick welcomes Karen B. Wolf, principal of Karen B. Wolf Interiors to the show. Wolf fell in love with art as a child but only found it as a career after years in marketing. Now she combines both skill sets in her business.
Wolf started her career double majoring in marketing and fine arts. She remained interested in design but followed the marketing path beyond undergrad because there seemed like a greater and more stable demand for marketing. She worked in marketing for years, even managing a company’s QVC-handling arm. But eventually she went to Parsons School of Design at night to get certified in interior design so she could get back into more tactile arts.
Karen B. Wolf learned everything she needed and got started, founding Karen B. Wolf Interiors in 2009. Since then, Karen B. Wolf Interiors has become a small but thriving company with an eye on changing trends.
Wolf believes that interior designers need to market their businesses by leading their marketing with a strong visual element. She says Instagram is more important for hooking clients than the website is because potential clients will filter through the Instagram to the website.
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