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Today in The Lounge, Nick chats with Phyllis Harbinger from Harbinger Design Consulting. The two get down to business about competition in the digital world with Phyllis.

Where Will Your Line Shine?

So, you’re a designer with products and options that need to live in a space. If you’re going to have lines to represent, consider how you want to display them. There are more options than you might first realize: open a showroom, start your own brick and mortar shop, find a vignette space in a larger showroom, or become a stocking dealer. Nick and Phyllis go into more depth about the pros and cons each come with from rent and insurance to collaborating with other merchants and vendors.

Competition in the Digital World

The market is continuously evolving, and you’ve got to keep up if you want to run a successful business. Think about it, where would you be if you still only used Yellow Pages to market? Take time to understand your target markets and how to reach them best. In 2018 there are vast amounts of resources available to contribute to your business, so take advantage of them!

Set Yourself Apart

Keep in mind, finding a niche and something to set you apart is about more than just your designs. Having excellent customer service, creating project books, doing extra things on the side, and hosting events are all ways to add value for your clients. Doing these things will make you memorable, and someone people will want to work with again or reference to a friend. What do you have to offer?

Weekly Wisdom 

“What do you have that you can bring to your community that’s not out there?”

Phyllis Harbinger - Harbinger Consulting Group Tweet

Chaise Lounge Updates

The Student Lounge is up and running! Visit us to hear podcast episodes produced for students, by students.

We’re already excited for High Point Market Fall 2018. Stay in the loop here, and recap Las Vegas market with our latest blogs!


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Upcoming Markets

High Point Market – October 13 – 17

BDNY  – Nov 11 – 12

Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook, and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

About the Author
Originally from Dallas, Texas, Lauren moved to Denver three years ago and is loving every bit. Though she came to Colorado to study communications, marketing, and journalism, she’s got a love for all things art, design and media related. Lauren’s gig at The Chaise Lounge includes writing, copy editing and creating social media content. When not in classes at the University of Denver or writing about the business of interior design, you can find her with a camera or paintbrush in her hand, hiking in the Rocky Mountains, or on the ski slopes.

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