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Today, Nick is live from the 2018 Las Vegas Market in an all-star panel with Julia Buckingham, Angela Pickens, Joshua Rose and Rafael Kalichstein, Kelli Ellis and Katherine Kalen of Sunpan. Get to know these incredible designers and marketers while learning just why collaboration can be so valuable during this IFDA DesignEDGE panel: “From Creation to Consumer.”

The Image

Juggling all the moving parts while owning a business is difficult, so finding merchants to work with is helpful to your overall process. Know or find merchants that align with your image that you’ll be able to create a relationship with. Find a group that will fit with your brand that you will be able to contribute to. While designing, you want to make something innovative that will stand out. Though you want to bring new ideas, be sure to keep consistent with your brand and that of your contributor.

The Relationship

Say you start a relationship with a brand. You’ve always bought their products — but now, you’re a creator. You now have the opportunity to bring a creative vision to life. You must understand each other’s brand and your general goals. Become ingrained with the company you are working with, and have them know you. Much of the process is about making relationships flourish, which means being creative and constructive. 

Beyond Designing: Marketing, Licensing and Trademarking

Beyond the product, you must be ready to take on roles outside of designing. It is vital that you be able to market yourself for what you can do and how you will do it. Developing the idea is only one step of the whole process. Licensing and trademarking come into play and you have to be knowledgeable about the procedures and be ready to take on more than only creative tasks.

Hope you learned a bit from this panel: “From Creation to Consumer”! 

Weekly Wisdom

“At the end of the day you get refined ideas because you have two people coming together.”

Joshua Rose - Form Design Studio Tweet

Chaise Lounge Updates

We’re gearing up for High Point Market fall 2018. Stay in the loop on our Instagram and Facebook pages.

The Student Lounge is up and running! Visit us to hear podcast episodes produced for students, by students.

Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook, and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

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