Use Photo and Video to Shine Online
By Lauren Shults
When people find your site, first impressions are important. Your website is your first opportunity to communicate your brand, and folks will leave your site with just a click if they don’t absolutely love what they see. On successful and sleek websites, visual elements like photo and video are used to catch the eye, hook the reader, and communicate a firm’s personal brand.
On one of our favorite designer sites, TRIO Environments, videos and photos show what words alone won’t: personal flair, professionalism, and a stunning portfolio. So, how can you use visual elements to persuade potential clientele to choose your firm over the competition?
Photo and Video
Images engage, but videos captivate. Videos go beyond and give the audience more opportunity to understand you and your work. Remember, you’re an interior designer, so visually showing what you can do is extremely important, and your website should be your personal playground to show the client what you have to offer. Pristine images are also essential, but videos give life to your project. Seeing space in motion will allow the audience to feel the environments you create.
Where will the video be played? Take a look at your analytics to see where most of your traffic is coming from. Are most of your visitors coming from a desktop or mobile? A phone screen is only a few inches wide, allowing you to see less detail. Try to make mobile content more basic, showing whole ideas and not precise details. If you’re going to show detail, be sure to be close and zoomed in enough to allow the viewer to understand it. In contrast, with desktop content, there is more flexibility to show the world all you’ve got. Still image composition should generally follow the same guidelines considering mobile versus desktop traffic.
Parker Torres’ Ritz Carlton design photos show the perfect amount of detail for a desktop site – making all elements clearly visible. Click to see more of their exquisite work!
Walking Clients Through the Process
Consider shooting a video clip of behind the scenes action, showing the authenticity of your practice and style. Allowing your audience to see snippets of your design process will make them more interested in your interiors, and make your work more personal – which is essential for crafting a personal brand.
Including testimonials will make people understand more of who you are while giving credibility to your practice. On your website, consider adding a video of people talking about their experience with you or quotes in text. These personal accounts allow people to see who you’ve connected with and give reality to your interiors. Honesty and transparency will make the people want to come back to you because you mean business!
Potential clients will be looking at your projects to decide if they want to work with you. Be sure only to share your best work, highlighting what you prefer to do. If you specialize in residential, but also design for restaurants, put more emphasis on home interiors. Showcase your best work, but more importantly, the work you want to do. Remember, you attract the business you advertise!
You can shine online. Your content is the mass of what people are going to see at first glance, and you want them to stick around! Make your name memorable and one to come back to. Show your personality and brand online!