Here I am again at ADAC in Atlanta Georgia where designers come to source all of the fantastic furniture, fabrics, and kinds of interesting materials they use in their projects.
I just got done at the Design Bloggers Conference and we’ve been talking about marketing, social media and how to get your name out there. One of the things I have been conversing about with people over and over while being here is using video. What makes video so effective is that it gives you the ability to easily tell your story, and it provides accessible means of getting it out there. So, on your website, you should be putting your story out there: telling your clients about you, about your company, and why are you different. It’s key to focus on the things that make you different and stand out. So why not use video?
If you go to my website for my painting company Wallsbydesign.com, I have a video on the page entitled, “Our Story.” It talks about how I got into the painting business; My Dad always used to say, “Nick, you are going to school so you don’t have to paint the rest of your life.” And now I have been doing it for 17 years (which is obviously parlayed into a few other things).
So, what is your story? How did you get into interior design? Those are the questions I ask the designers on my podcast all the time. We look to reveal the backstory of how and why designers got to ‘being a designer.’ You have a story and you have a unique story, so use video, and share it. It doesn’t have to be anything highly published or polished, but people WANT to know your story and people WANT to see it. So, I would suggest just getting out there and trying it. It might not be fantastic the first couple of times you do it, but the more you do it the better you’ll get at it and the more comfortable you’ll be doing it. So get out there, grab that iPhone and start videoing. See you soon!
If you want to connect with Nick May and The Chaise Lounge, please do so on our website at TheChaiseLounge.com where we talk the business of interior design.