As of this week, if you do not have a mobile-optimized website, you will be penalized. Google’s new algorithm takes this into account when searching on a device. Google wants to give its users the best experience possible, so being pointed to a website that is not user-friendly isn’t ideal. Here is what the difference looks like on a cell phone for a mobile responsive website vs. a non-responsive device.
Searching “interior design Kansas City” on my desktop computer, this site came up in the paid search:
Doing the same search on my phone, the company was nowhere to be found. I then directly pulled up their web address on my phone and got this:
Google will punish you because sites that are not optimized for mobile are difficult to view on phones. Over 60% of all searches in 2015 are through a mobile device. You won’t be dropped entirely, but you will not be found as easily or be at the top of a keyword search if on a mobile device – which includes tablets.
For help creating a website, I highly recommend contacting my friends at VA Staffer. Jay and his excellent team will walk you through various options and get you up-and-running quickly. Just take a look at the new site he built for me for under $1000: wallsbydesign.com.
I hope this helps!
If you want to connect with Nick May and The Chaise Lounge, please do so on our website at TheChaiseLounge.com where we talk the business of interior design.