Today in the Lounge, Nick is joined by Jaye Mize of Fashion Snoops, from New York City, to talk trend forecasting. Tune in to learn more about current trends in the design world and why you need to be paying attention as a designer to improve your practice!

What is Fashion Snoops?

Trend forecasters by trade, the team at Fashion Snoops observe consumer behavior and predict product development. Since 2001, the agency has been working with major retailers across the US and Europe in the beauty, fashion, and design industries. Collecting data from buying patterns, top-tier market activity, and all the latest in art & fashion, they predict what’s next.

Consulting for clients, Fashion Snoops aims to figure out why things are going to happen and recommend concepts for brands to build around. Forecasting connects the dots between culture and product, to be on the front line of fashion.

Get to know Jaye

After interning throughout high school, Jaye went to New York City at 19 and was hired on the spot at Fashion Snoops during her interview. Using her North Carolinian roots, she was first tasked with guiding a Kenny Chesney line for J.C. Penny.

While she initially went to school to study journalism and fashion merchandising, she transferred to earn a fashion design degree. Furthermore, she also took art history, psychology, and business courses along the way. Jaye always finds herself going back to school to continue learning. She needs to be on her toes at all times. In addition to continuing education, she uses Feedly to curate a feed of art, blog, article, and magazine content to gather data for analyzing.

Why pay attention to trend forecasting?

Designers need to be able to understand their client better and know how to make them feel validated at the finish of the project. Becoming educated on forecasting is necessary to learn the reason behind trends and where they are heading.

Learn more at fashionsnoops.com or on Instagram.

You are in an art theory or color theory course all the time because you constantly have to keep up with culture

Chaise Lounge Updates

We’re gearing up for High Point Market fall 2018. Stay in the loop on our Instagram and Facebook pages.

The Student Lounge is up and running! Visit us to hear podcast episodes produced for students, by students.

Wrap Up

If you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook, and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

About the Author
Originally from Dallas, Texas, Lauren moved to Denver three years ago and is loving every bit. Though she came to Colorado to study communications, marketing, and journalism, she’s got a love for all things art, design and media related. Lauren’s gig at The Chaise Lounge includes writing, copy editing and creating social media content. When not in classes at the University of Denver or writing about the business of interior design, you can find her with a camera or paintbrush in her hand, hiking in the Rocky Mountains, or on the ski slopes.

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