Today in the Lounge, Nick is joined by Jaye Mize of Fashion Snoops, from New York City, to talk trend forecasting. Tune in to learn more about current trends in the design world and why you need to be paying attention as a designer to improve your practice!
What is Fashion Snoops?
Trend forecasters by trade, the team at Fashion Snoops observe consumer behavior and predict product development. Since 2001, the agency has been working with major retailers across the US and Europe in the beauty, fashion, and design industries. Collecting data from buying patterns, top-tier market activity, and all the latest in art & fashion, they predict what’s next.
Consulting for clients, Fashion Snoops aims to figure out why things are going to happen and recommend concepts for brands to build around. Forecasting connects the dots between culture and product, to be on the front line of fashion.
Get to know Jaye
After interning throughout high school, Jaye went to New York City at 19 and was hired on the spot at Fashion Snoops during her interview. Using her North Carolinian roots, she was first tasked with guiding a Kenny Chesney line for J.C. Penny.
While she initially went to school to study journalism and fashion merchandising, she transferred to earn a fashion design degree. Furthermore, she also took art history, psychology, and business courses along the way. Jaye always finds herself going back to school to continue learning. She needs to be on her toes at all times. In addition to continuing education, she uses Feedly to curate a feed of art, blog, article, and magazine content to gather data for analyzing.
Why pay attention to trend forecasting?
Designers need to be able to understand their client better and know how to make them feel validated at the finish of the project. Becoming educated on forecasting is necessary to learn the reason behind trends and where they are heading.
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