I believe that as of this week if you do not have a mobile-responsive website, you will be penalized. Google’s new algorithm takes this into account when people do a search on their mobile device. The reason is, Google wants to give its users the best experience possible, so if someone is pointed to a website that is not user-friendly and is difficult for the user to view, that is not ideal. Here is what the difference looks like on a cell phone for a mobile responsive website vs. a non-responsive device.
I did a test on this. I searched “interior design Kansas City” on my desktop computer. This site came up in the paid search:
So, then I did the same search on my phone for “interior design Kansas City” and the same company was nowhere to be found. I think pulled up their web address on my phone and got this:
This is too hard to view on your phone, and that is why Google will punish you. You won’t be dropped entirely, but you will not be found as easily or be at the top of a keyword search if the search is done on a mobile device…and that includes tablets. Over 60% of all searches are now being done on a mobile device.
If you need help with this, I highly recommend you contact my friends at VA Staffer. Jay can walk you through some options, and get you up-and-running fast. His team is excellent. Just take a look at the new site he built for me for under $1000: wallsbydesign.com.
I hope this helps!
If you want to connect with Nick May and The Chaise Lounge, please do so on our website at TheChaiseLounge.com where we talk the business of interior design.