Jerry Jacobs: A Timelessly Minimal Interior Designer
Today in The Lounge, Nick is joined with Jerry Jacobs of Jerry Jacobs Design, a minimalist designer creating classic looks based out of San Francisco, California. The two discuss the flow between architecture and interiors and the evolution of marketing due to the growth of online platforms.
A Bit about Jerry Jacobs
Having been in the business for about 25 years, Jerry is well acquainted with the ins and outs of running an architecture firm. Starting in 1980 and focusing on retail interiors, he has since expanded to upscale residencies doing turnkey while managing operations and designers. With influences from his roots of Mexico, Lebanon, and New York, he plays with mixing styles in his interiors. Mainly looking at minimalism, he works to create classic looks that withstand time. Attaining the intricacy and simplicity that comes with contemporary design is the game to bring his visual ideas to life.
Jerry Jacobs Designs Today
Based in the California bay area, with a studio in Mexico City, Jerry Jacobs Designs operates with about three or four designers at a time. Focusing on both architecture and interiors, the firm can create a whole, coherent space. Jerry Jacobs Designs has been recognized globally in OBJEKT, Architectural Digest, and Vogue to name a few. Considering the project location he will find a team, allowing multiple projects at a time in various places. If an opportunity arises in another country, Jerry must evaluate the project proposal to decide if it is something he would like to take on. Being far from a project is difficult, and he always wants to do the project justice, meeting needs well for his clients. Though the growth has allowed more ventures, Jerry says he would like to remain a smaller firm. By doing this, he can more easily oversee the projects and put his passion into play.
The Connection Between Architecture and Interior Design
By doing both the interiors and architecture, Jerry can have the interiors fit the bones of the structure. In commercial properties, the architecture must showcase the product. He likes his architecture to be a background for the client to exhibit their articles. Especially with personal residences, he likes the detail of interiors. Finding unique pieces to include can help to give the space personality.
Evolution of Marketing Architectural Design
With time, the tactics of marketing have changed. From once focusing on print, the focus is now more on the Internet. Networking though the Web has broadened opportunities to work with people worldwide. Previously making connections and starting projects with referrals and repeat clients, the client base for the business is expanding. Advancements to their website and the broadening of online presence have allowed such rapid expansion. The growth of Houzz, an online architecture platform, has given Jerry Jones Designs the opportunity to connect with more clients and advance operations.
To learn more about Jerry Jacobs visit Jerry Jacobs Design.
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