So I’m here at ADAC in Atlanta Georgia, the design center for the community. There’s been a lot of talk about “marketing your design business” and useful exchanges of information. One thing that was brought up in conversation was setting up a Google Alert. If you have competitors or you just want to keep an eye on what are people saying about you or your company, this is a great tool. Maybe it’s a line that you are carrying, or maybe you want to do some research on yourself. All you have to do is go to Google and do a search for Google Alert. It’ll come right up. You enter your email address and the term or name that you want to track. Then on a daily basis, you’ll get an alert for any content or associated content that is entered on the internet with those words. This is a way for you to do research on your competition or what people are saying about you; if you want to keep track from a PR perspective.
I recently found out that The Chaise Lounge was mentioned in Interior Design Magazine as one of the top 5 interior design podcasts to listen to! I did not know about it until about 8 months later, but if I had set up a Google Alert, I would have known about it as soon as it came out. I was able to send them an email and thank them for it and connect with the gal that wrote the piece.
So, there is a tip for you on how to track what is going on on the internet with you and your competition. Thanks, and we’ll talk to you again soon!
To learn more on building your interior design business, check out our podcast each week where Nick interview top interior designers from across the country. Listen to The Chaise Lounge podcast, the best interior design podcast to build your interior design business.